BT has unveiled a new Charter for its 1.2 million UK business and public sector customers, providing a blueprint for the telco to accelerate a range of initiatives aimed at boosting the growth of UKplc.
The Charter consists of a new set of commitments from BT to provide its Enterprise customers with a springboard for growth – delivered through a greater focus on innovation, world-class cyber security, a new suite of digital services, customer service improvements and purpose-driven goals. The new commitments outlined today include the following highlights:
Rob Shuter, CEO of Enterprise, BT Group, said: “Right now, our key industries are on the cusp of a technological revolution as the UK prepares to make the large-scale switch from analogue to fully digital ways of working. Only businesses which make the leap will succeed and stay competitive – our role is to help them navigate that journey.”“It’s an ideal time for us to set out why BT really means business. Our new Charter reflects the priorities that our 1.2 million business and public customers expect to see from BT. We’ve listened to their feedback and based our Charter on four key promises – that we’ll lead the way in innovation; we’ll be trusted experts in our fields; we’ll be easier to do business with; and we’ll continue to put purpose at the heart of our business.”
The Charter reflects four key priorities for BT over the next financial year and beyond, to better serve the needs of its UK customers – spanning sole-traders, start-ups, SMEs, corporates, public sector bodies and communications providers:
Innovation: BT will fast track technology innovation across the UK – so that businesses, communities and the UK economy can flourish.
Expertise: BT will use its expertise to take businesses into the digital fast lane and soup up security – like no other provider.
Easy to do business with: BT will deliver standout customer experiences – making it easier to do business with.
Purpose-driven: BT will use its responsible, inclusive and sustainable tech to Connect for Good – and will help its customers do the same.
The launch of the Charter coincides with a fresh chapter in the evolution of BT’s Group’s brand strategy, with BT being positioned as the Group’s flagship brand for business and public sector customers in the UK and globally. A multi-million pound UK TV and out-of-home advertising campaign kickstarts this week to signal the beginning of this transformation, using the creative strapline, ‘BT Means Business’.
BT unveiled the details of its new Charter at an event to mark the opening of its new ‘Aurora’ customer innovation showcase at its global headquarters in London. The new facility spotlights BT’s latest R&D around Enterprise solutions incorporating digital components such as 5G, IoT, robotics, and AI – and how these can be applied across key industries such as Healthcare, Manufacturing and Smart Cities.