Many of us might be stuck right now in preservation mode, protection mode, which is expected. But we can’t stay here if we are going to change our future.
An article in the Harvard Business Review studied three global recessions and discovered there were four primary types of responses by businesses and only one was successful: the progressive companies.
Progressive companies cut costs like other companies but they cut costs by improving operational efficiencies and not merely reducing headcount, while simultaneously making greater investments (than their competitors) in R&D and marketing.
Today, Mark Graham, commonsku’s President and Chief brand officer, and Bobby Lehew, commonsku’s Chief Content Officer explore the choice to innovate, even during hard times.