GoLocalProv | Rhode Island’s Awoken Apparel Sees Expansion and Innovation in First Year
Rhode Island’s Awoken Apparel Sees Expansion and Innovation in First Year
Wednesday, June 17, 2020
Anthony Sanders
In March of 2019, Rhode Island’s Anthony Sanders announced the launch of his new fashion-driven custom apparel company Awoken Apparel — focused on designing and manufacturing custom bow ties.
Now, in 2020 the world is facing a range of complex changes, and Sanders has responded, expanding the product line to everything from new fashion products to custom-made masks and scarves in response to the pandemic.
“We’ve expanded our product line which now includes ties, belts and we actually have a ladies line which is named after my wife — the “B” line for ladies, scarves and bags, and we’re just doing a little bit everything,” said Sanders.
Awoken can custom-make ties for groomsmen for a wedding or branded PPE logo masks for a forward-thinking company.
The year has been whirlwind. The company has presented at fashion shows and sponsored the annual Stages of Freedom’s Bow Ties for Boys event held annually at the University Club.
Quality, Quality, Quality
Sanders takes tremendous pride in his company’s complete dedication to quality.
“One of the things that I love about the company and I like best about the company is the custom piece of it. As a matter of fact, our business has expanded now that we’ve done some PPE — we’re actually doing custom business masks,” said Sanders.
Awoken BowTie
“First and foremost, we have gotten customers from all over the country. We had a gentleman whose mom lives in Rhode Island — he’s actually in California — so she ended up buying one for him and she sent it out to him. You know she took a photograph of him and we’ve been using that for some of our marketing, so that’s been incredible. The bowtie business has been incredible,” said Sanders.
To date, Awoken has attracted customers from nearly 20 states from around the country.