LG opens business innovation centre in Dubai

LG Electronics (LG) has announced the opening of its Information Display Business Innovation Center (BIC) in Dubai.

The showroom showcases LG’s digital signage solutions while serving as an experience centre where customers can interact with the latest technology and learn about LG’s B2B solutions.

In addition to sliding doors and glass partitions in conference rooms made of transparent OLED Signage, the facility includes drive-thru and quick service restaurant digital signage, conference rooms with all-in-one videoconferencing screens, LED displays for various commercial applications, and a home cinema with a large Micro LED display.

Visitors to the innovation centre will be greeted by a transparent OLED automatic door at the entrance, demonstrating new ways for customers and employees to communicate, as well as an advertising tactic for consumers.

At the centre is the eye-catching dual screen display using 1.5mm LED pillar and transparent LED film allowing continuous viewing of two different contents. Another key installation is the 10m x 2.7m Fine Pitch LED screen showcasing kinetic realisation using real curve and a 90-degree corner design.

The centre is divided into special themed areas. The Retail Zone showcases LG’s transparent OLED signage which responds to viewers’ touch as well as illuminate the space behind the display, visually enhancing the objects behind it.

The QSR zone features IP-rated outdoor displays, back-office screens, menu board screens, and self-ordering kiosks.k.

Meanwhile, the Meeting Rooms feature the brand’s All-in-One conferencing solution for work meetings while in the Home Cinema Area, visitors can experience the 163-inch Micro LED Display, the LG MAGNIT.

“Customers need more than just a demonstration of products; they desire an interactive experience that showcases the full capabilities of technology,” said LG Electronics Middle East and Africa regional CEO, Ilhwan Lee.

“Our business innovation centre in Dubai has been designed with this in mind, providing customers with an engaging, hands-on experience that showcases the potential of LG’s display solutions.”