Nike Unveils LeBron James Innovation Center | HYPEBEAST
The NSRL will feature the world’s largest motion-capture installation with 400 cameras, 97 force plates as well as body-mapping equipment and more. The NSLR is expected to be “the epicenter of where we work with athletes of all abilities, all backgrounds, all skills and all sports.”
The new center aims to provide athletes a voice, on par with researchers, to help improve their performance. The goal is to truly understand the needs and opportunities for athletes and working together with them to generate breakthroughs across multiple environments. The facilities include a full-size basketball court, a 200-meter endurance track, a 100-meter straightaway and an artificial turf training pitch. All the areas are designed to help capture athletes in motion at full speed to better advance research and development in promoting physical and mental well-being.
The innovative space looks at all athletes with multiple body types, inclusive of gender, background and abilities. When asked what it meant to have Nike’s Innovation Center named after him, LeBron James said,
“Over the course of my career and my time here at Nike, for all of this to come together is surreal. Sometimes it doesn’t make sense to me, but I’m definitely honored. Having my name on the Innovation building feels very fitting because I’m always trying to figure out ways I can continue to innovate and continue to break the timeline of what they say is your prime.”
The center will be a place where prototypes are designed, made and tested and most of all, where ideas are solidified. Visit the website for more information on the LeBron James Innovation Center.