Scorecard: Ready to restart your business in the Low Touch Economy? – Board of Innovation

It’s difficult to know whether your response to Covid-19 will be enough. Some businesses have made big changes to their processes and services. Some have struggled to change anything – opting instead to weather the storm.

Who’s to say which move is right? This is a new frontier. Without the benefit of hindsight or concrete results, it’s difficult to determine whether the measures you’ve taken to protect the future of your organization were the right ones.

Difficult – but not impossible.

We propose that you can predict your potential for success. How? By looking at your organization’s response and seeing whether it aligns with the changes we already see in society. Are there any gaps? A shift in behavior in another industry can foretell additional market shifts elsewhere. 

Keep these changes in your peripherals if you want to continue meeting changing consumer needs, fend off challengers, identify white-space opportunities before the competition, and avoid a fate like that of Hertz and JC Penney.