3 Ways to Use Adversity to Drive Innovation | Inc.com

Staying close to industry trends and the movement of your competitors is always a smart business move – no matter the economic or health climate. You may wonder why the restaurant next-door is eating up all your customers – until you find out they’ve introduced online ordering – leaving you and your traditional methods behind. Stay competitive and stay up to date on news and happenings before the trend-winds knock you off your feet. Of course, trends don’t equal success. Only ride the wave if it makes sense for your mission, brand and customers. 

Starting with pain points (while painful) is a quick way to discover what may be holding you back from real success. Some things to consider: Is your POS system slowing you down? Does your e-commerce platform make it difficult for customers to contact you? Are your social media channels outdated? All these questions can lead to solutions that have the potential to materially change the service you can provide. Something as simple as a new flow of your store can make all the difference in efficiency or customer experience. 

In the end, good leaders and strong businesses are ones that use every situation – good or bad – as an opportunity to adapt and innovate. Commit to never letting adversity get the best of your business, rather, let it be a driving force that propels you closer to your next big break.