Organization seek efficient solution that based on a product or service that create value ecosystem. Many ideas and technologies may exist, but most cannot meet the full scope of business criteria. It takes more than a brilliant technology for business to thrive. Customers need to define the scope (business objective) to solve their problem and to prioritize obtaining the solution. With each challenge comes the potential for growth, business must address a large or growing market opportunity and clearly understand the customer segments and competitive landscape in the target market(s).
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