4 examples of how digital innovation is transforming the UK visitor experience

Kompas – Founded by students living abroad in 2015, exploration app Kompas offers unique city experiences across the UK and Germany. App users can plan their itineraries based on their interests, from Afternoon tea to hiking. From Chalk Farm to Bethnal Green, these handpicked hidden gems are a swipe away. https://www.kompasapp.com/

Firef.ly – ‘Illuminating journeys’, Firef.ly is a pocket travel journal for visitors wishing to capture and diarise their experiences – and later re-live them with friends and family. Led by a former Lonely Planet writer, the app also acts as travel guide to help users navigate their way through new and exciting locations – from the Big Smoke to the Big Apple. https://firef.ly/#features

Much Better Adventures – An adventure holiday app, Much Better Adventures, puts visitors in touch with local guides to create an explorer holiday. For example, you can book a photography course on the Isle of Skye, or brave the Welsh 15 Peaks challenge. With other tips such as training for a trek and where to find the right hiking boots, you’ll be all set whatever your pursuit of choice. https://www.muchbetteradventures.com/

Touriosity – For walking tours led by real local experts, Touriosity provides visitors with a bespoke experience (and where tour buses can’t go). Whether that’s ambling through palaces, getting to know the Camden neighbourhood, or exploring the residence of Sherlock Holmes, visitors can tailor their trips online with this London-based excursion app. https://touriocity.com/#!/

Source: https://home.barclaycard/insights/2019/4/how-digital-innovation-is-transforming-the-uk-tourist-experience/

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