5 cultural shifts fashion brands have to pioneer – Board of Innovation

We’re seeing brands develop a more androgynous lines especially with generation z and millienials paving the path for diversity in color ranges, types of clothing and modern silhouettes that do not comply with stereotypical gender norms.

Enter companies like Wildfang which offers women’s apparel but with a menswear, breaking gender norm twist. The company was founded in 2012 by Emma Mcilroy, Taralyn Thuot and Julia Parsley, who previously worked at Nike, Inc. in Portland, Oregon. This is not entirely new, Gabrielle “Coco” Chanel is the well-known pioneer for translating menswear into womenswear through simplistic and minimalistic cuts. 

You may have lost your older population because its definition, and its consumer expectations, aren’t what they used to be.

Circling back to identity and the previous comments about radical inclusion, we’re going to be a fresh wave of products dedicated to brands who think about their customers as humans. Humans who can wear their brand in preschool, college, professional lives, parenting, entrepreneurship to retirement.