ALOK Masterbatches wins Golden Peacock Eco-Innovation Award 2019 for UvNox

Indigenously developed additive solution makes mulch films 40% cheaper than any other solution available globally

ALOK Masterbatches Pvt. Ltd., India’s leading masterbatch producer, was conferred the coveted ‘Golden Peacock Eco-Innovation Award’ for UVNox Mulch – an indigenously developed additive solution that has proven to contribute to India’s agriculture economy/ increasing efficiency of agricultural practices by farmers.

UvNox Mulch was developed at the state-of-the-art innovation facility ‘ALOK Technology Incubation Centre (ATIC)’ which is a platform for co-creating solutions with customers for future needs of the industry. Due to its material durability, pesticide and agrochemical resistant properties, UvNox Mulch films are significantly more long-lasting in the field, in comparison with conventional mulch films.

According to the Department of Agriculture Cooperation & Farmers Welfare, the use of plastic mulches can save water usage up to 40-60% and reduce dependency on fertilizers up to 20-25%. Aligned to the government’s flagship initiative ‘Make in India’ and ‘Doubling Farmer’s Income by 2022’, ALOK worked towards developing affordable and sustainable alternatives for the Indian mulch film industry, who were struggling to make durable and low-cost products for Indian farmers.

Speaking about the award, Vikram Bhadauria, Managing Director, ALOK said, “As we celebrate our 25 years journey this year, we are elated to receive this honor from Institute of Directors. This award not only reaffirms our innovation excellence in the industry but also motivates us to further collaborate with our customers to make plastics safer, affordable and sustainable.”

The IoD Golden Peacock Award were instituted to recognise and celebrate visionary enterprises across industry segments and are regarded as a benchmark of Corporate Excellence worldwide. The process for determining the top awards and the list of top innovative companies involves a transparent and 3-Tier evaluation process, based on internationally recognized criteria. ALOK was selected from over 350+ applications that were submitted this year.