Smoore, FEELM Recommit to Innovation at UK Media Day

During its UK Media Day at Silverstone Circuit, held yesterday, Shenzhen Smoore Technology Co. announced that its flagship atomization brand, FEELM, is reinforcing its commitment to innovations in atomization technology. The company stated that its atomization coil is the key to the vape product performance and vaping experience.

“Our Group has also made satisfying inroads in the research and development of medical and healthcare vaping products, with more than 1,000 scientists and experts from different backgrounds,” said Smoore’s Chief Scientist Dr. Shi Zhiqiang.

FEELM coil technology features instant and highly efficient atomization, which produces a smooth and pure taste, authentic flavor and high nicotine delivery efficiency, according to FEELM. In 2019, FEELM launched its “FEELM Inside” global authentication trademark. The trademark serves as a symbol of an excellent vaping experience. Today, the “FEELM inside” symbol is on the closed system pods of many of the market-leading vapor brands around the world, such as RELX, NJOY, HAKA, HEXA, and VAPO.

“With the global launch of FEELM in 2016, FEELM has a significant impact on the research and manufacturing of closed vaping products, changing the global vaping industry landscape. The ‘FEELM inside’ symbol today is widely recognized by our partners and consumers as a certification of our commitment to quality, authenticity and high-quality vaping experience,” said Zhiqiang Shi. “Our Group has also made satisfying inroads in the research and development of medical and healthcare vaping products, with more than 1,000 scientists and experts from different backgrounds.”

FEELM alos announced it had opened the industry’s first fully automated closed-pod production line in 2019, realizing zero-staff inspection of product quality. To date, the productivity of a single line can produce 7,200 standard pods per hour, and the annual production capacity of FEELM now surpasses three billion pieces.

As the world’s largest vaping device manufacturer in terms of revenue, SMOORE has accounted for 18.9 percent of the total global market share in 2020, according to Frost & Sullivan.