It’s Anamorphosis —The New Innovation in Digital OOH Production – OOH TODAY
The new DOOH Advertising has arrived
DOOH Advertising is now being upgraded thanks to the latest technology in 3D and VFX.
Lately this year we have experienced a revolution in outdoor advertising that is no longer going unnoticed. In addition, this new way of advertising is making a difference between ads themselves, turning them into ordinary or 3D ads. Same as it happened years ago with cartoons, we will probably stop watching OOH adverts in 2D.
Europe has led this transformation of advertising with BCN Visuals, a company based in Barcelona that creates 3D & VFX advertising. They have now opened a new office in New York, and they are currently working on new projects with international brands that didn’t want to be left behind on the road to the future of advertising. In fact, BCN Visuals has already produced outdoor campaigns for well-known brands in Europe such as McDonalds, Spotify, Walt Disney, Xiaomi and many others.
BCN Visuals, which is defined as a worldwide advertising and entertainment company, has been awarded best outdoor ad in Europe (Promax Awards) for The Walking Dead, where a zombie seems to jump out from the billboard. But also, they have been recognized for creating the first 3D in small billboards totem for Volkswagen Spain.
Creative Director, Eric Sas, admits they started making cinema and ended up making what he defines as “cinematic advertising”, whom objective is to transform advertising into entertainment. Together with Alan Company, Executive Producer, they both have leveraged their huge experience in creativity and technology to create jaw-dropping DOOH campaigns across Spain, Italy, France, London and, coming up, New York.
Helicopters and aircrafts that seem to come out from the screen were the way in which Amazon announced their new movies in Spain and Italy, something that had never been seen before and amazed audience making the campaigns viral. This technology has only been used in cinema until now, when DOOH is becoming one of the most important formats for brands to be advertised after an unusual time of strict lockdown because of the COVID-19.
The process by which these contents are produced is technically known as anamorphosis. Something that can only be made with an accurate production in animation and visual effects to create a distortion of the reality for the human eye. An amazing optic illusion that catches the attention of all passersby, who appreciates this new advertising format.
BCN Visuals ensures this is only the beginning of this new era of advertising, and admit they are working on new innovative projects involving the latest technology and exploring new ways to surprise everyone when talking about advertising and entertainment now that they have become a benchmark in the industry.
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