Social media use: A review of innovation management practices
Dr. Marie-Isabelle (Marisa) Muninger has been a Marketing lecturer and consultant at ICHEC Brussels Management School since 2013. She’s also scientific director of the digital marketing certificate at ICHEC. Marisa holds a PhD in Economics and Business Management. Prior to academia she had ten years international marketing experience with MNC’s such as 20th Century Fox, Sara Lee and Reckitt Benckiser. Her areas of research and teaching interests cover marketing strategy, international marketing and innovation management. Her dissertation is about social media use in innovation. More specifically, her work examines how social media tools can be leveraged in the frame of the innovation process. She published her first doctoral project in Journal of Business Research and presented her research at international conferences including Innovation and Product Management, Global Innovation and Knowledge Academy and Frontiers in Service.
Dr. Dominik Mahr is a full professor of digital marketing and innovation at Maastricht University, The Netherlands. He is also head of the Marketing & Supply Chain department and scientific director of the Service Science Factory. He holds a PhD in Applied Economics from the University of Antwerp (Belgium). His research centers on recent marketing and innovation phenomena including open innovation, virtual social communities, online innovation brokers, customer co-creation, service design and the development of new services. His work emphasizes technology-driven media such as user communities, expert networks, robots and mobile channels. He has published in top management journals, among others, in Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Product and Innovation Management, Journal of Retailing, Journal of Service Research, Research Policy and MIS Quarterly. Prior to his academic career, Dr. Mahr worked for several years in different management and marketing consultancies, operating in industries such as high tech, automotive, real estate, and insurance.
Dr. Wafa Hammedi is a professor of Service innovation and marketing at the University of Namur-Belgium. She is the head of the research group in marketing and service management at UNamur. She joined the board of directors of mulidisciplarny institute NADI (Namur Digital Institute) member of the university’s Research Council. She received her PhD from the Institute for Management Research of the Radboud University Nijmegen, The Netherlands. Her primary research interests are Service Innovation & Marketing – investigating the dynamic capabilities of innovation management in service firms. She’s also interested in Knowledge co-creation mechanisms during open innovation and within digital platforms. She is passionate of service research – her work focuses on virtual communities, customer engagement and customer co-creation experiences. She was among the top young service marketing thought leaders in 2012. She serves as the chair at the IPSIM-Largest worldwide innovation management network. She published in highly recognized journals, among others, in journal of Interactive Marketing, Journal of Product and Innovation Management, Industrial Marketing Management, Journal of Business Research and Journal of Service Management. She won several Awards, and she was granted the 2013 IBM Faculty Award.