Awards: Cannes Lions 2022 releases shortlists for Innovation and Titanium

CANNES, FRANCE — Cannes Lions: The International Festival of Creativity has announced the shortlist for Innovation and Titanium Lions for its 2022 iteration.

Innovation Lions

Fourteen entries made it into the Innovation Lions. The USA is in the lead with six shortlisted entries while Germany, Peru, Canada, Japan, Mexico, South Korea, Australia, and India each got one entry.

Under Early Stage Technology, the agencies that made it are:

• COX COMMUNICATIONS, Atlanta / 180LA for COX COMMUNICATIONS “PROJECT CONVEY”
• SERVICEPLAN GERMANY, Munich for “DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY”
• WUNDERMAN THOMPSON, Minneapolis for SHERWIN-WILLIAMS COIL COATINGS “SPEAKING IN COLOR”
• AREA 23, AN IPG HEALTH NETWORK COMPANY, New York / HORIZON THERAPEUTICS, Deerfield for HORIZON THERAPEUTICS “EYEDAR”

Under Applied Innovation, the agencies that made it are:

• FAHRENHEIT DDB, Lima for PILSEN CALLAO “E-NTERPRETERS”
• FCB CANADA, Toronto for CANADIAN DOWN SYNDROME SOCIETY “THE MINDSETS PAPER”
• FCB NEW YORK for ANHEUSER-BUSCH INBEV “MCENROE VS MCENROE”
• DENTSU INC., Tokyo for QD LASER, INC. “WITH MY EYES”

Under Scalable Innovation, the agencies that made it are:

• L&C, New York for DOLE SUNSHINE COMPANY + ANANAS ANAM “PIÑATEX”
• VMLY&R COMMERCE MEXICO, Mexico City for WHIRLPOOL “PLASTICOFF”

Under Product Innovation, the agencies that made it are:

• INNOCEAN WORLDWIDE, Seoul / HYUNDAI MOTOR COMPANY, Seoul for “HYDROGEN GARBAGE TRUCK”
• GOOGLE, Mountain View / T BRAND STUDIO, New York / WIEDEN+KENNEDY, Portland / GUT, Miami for “REAL TONE — PRODUCT INNOVATION & GLOBAL CAMPAIGN”
• LEO BURNETT, Sydney for SUNCORP GROUP “ONE HOUSE TO SAVE MANY”
• VMLY&R COMMERCE INDIA, Mumbai for MAXX FLASH “THE KILLER PACK”

Titanium Lions

Meanwhile, 24 entries made it into the Titanium Lions shortlist. The USA still leads with 10 entries followed by the United Kingdom with five. Other countries that made the shortlist are Belgium, India, New Zealand, Lithuania, Canada, Germany, France, Mexico, and Denmark.

The agencies under Titanium Lions are:

• L&C, New York for DOLE SUNSHINE COMPANY + ANANAS ANAM “PIÑATEX”
• BBDO BELGIUM, Molenbeek-Saint-Jean for DECATHLON “THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS”
• OGILVY, Mumbai for CADBURY CELEBRATIONS “SHAH RUKH KHAN-MY-AD”
• ENGINE, London for KIYAN PRINCE FOUNDATION “LONG LIVE THE PRINCE”
• 4CREATIVE, London for CHANNEL 4 “SUPER. HUMAN.” – DDB NEW ZEALAND, Auckland / TRACK NZ, Auckland for “SAMSUNG ITEST”
• KNOWN, New York / SHIFT4, Allentown for “INSPIRATION4 CAMPAIGN”
• GOOGLE, Mountain View / T BRAND STUDIO, New York / WIEDEN+KENNEDY, Portland / GUT, Miami for “REAL TONE — PRODUCT INNOVATION & GLOBAL CAMPAIGN”
• GOOGLE, New York / BBH USA, New York / ANONYMOUS CONTENT, Los Angeles for “BLACK-OWNED FRIDAY 2021”
• NOT PERFECT, Vilnius / 15 MIN, Vilnius for CALL RUSSIA “THE MOST IMPORTANT CALL”
• RETHINK, Toronto for KRAFT HEINZ “DRAW KETCHUP”
• BERLIN CAMERON, New York for UNDER ARMOUR “THE FIRST META SNEAKER”
• DENTSU WEBCHUTNEY, Bengaluru for VICE MEDIA “THE UNFILTERED HISTORY TOUR”
• WE BELIEVERS, Brooklyn for AB INBEV / CORONA “PLASTIC FISHING TOURNAMENT”
• ACCENTURE SONG, New York / COINBASE, San Francisco for COINBASE “LESS TALK, MORE BITCOIN”
• GREY, New York for P&G “WIDEN THE SCREEN: THE PROGRAM”
• FCB INFERNO, London for VIRGIN GROUP “DYSLEXIC THINKING”
• SERVICEPLAN GERMANY, Munich for “DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY”
• MARCEL, Paris for BACK MARKET “HACK MARKET”
• VMLY&R COMMERCE MEXICO, Mexico City for WHIRLPOOL “PLASTICOFF”
• LEO BURNETT, Chicago for CHANGE THE REF INC. “THE LOST CLASS”
• DDB, Chicago / NORD DDB, Copenhagen / DDB, London for COORS LIGHT “CHILLBOARDS”
• OGILVY, London for UNILEVER DOVE “TOXIC INFLUENCE”
• VIRTUE WORLDWIDE, New York for POLYCAM X UNESCO “BACKUP UKRAINE”

Cannes Lions is happening from June 20 to 24. Visit for more information and follow adobo magazine for more updates on the International Festival of Creativity.

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