Saints claim hospitality and innovation awards treble | Southampton FC

Held at Anfield Stadium on 26th May, the prestigious Stadium Events and Hospitality Awards recognised the efforts and dedication shown by the catering, conference, and events teams at every football and rugby stadium across the UK.

Saints picked up the top accolade of best ‘Matchday Hospitality’ for a medium-sized stadium as well as a bronze award in the ‘Overall Matchday Hospitality’ category.

Speaking at the awards, Hugh Wilson, Saints’ Head of Hospitality and Events said: “We are thrilled to have won this award. This is a real testament to the hard work and effort put in by the whole team at St Mary’s Stadium to create the best matchday hospitality experience for our fans, clients, and visitors to the stadium.

“It’s been fantastic to be able to welcome fans back after Covid, so to win and be awarded bronze for overall matchday hospitality truly is the icing on the cake after a difficult few years.”

Continuing the club’s success, just a day later the club was awarded ‘Best Innovation by a Football Club’ at the annual Football Business Awards in recognition of our creation of the first augmented reality integrated football shirt for the 2021/22 season.

Speaking at the awards Sarah Batters, Director of Partnerships and Marketing commented: “As a club we always challenge ourselves on how we can continually innovate and drive impact for our partners.

“We are prepared to take considered risks to do things differently and this award reflects that as the first football club to launch an AR-integrated shirt. I’d also like to congratulate our staff and partners for their hard work and dedication that went into creating this campaign.”