Embrace innovation to advance revenue drive, Adekunle Adebiyi tells African entrepreneurs – Vanguard News
The Executive Director, Growth & Partnerships at Itex Integrated Services, Adekunle Adebiyi has called on African entrepreneurs to embrace an innovative mindset in order to contribute to the economic development of the African continent.
Adebiyi made the call recently when he joined a host of notable business experts at the Africa Revenue Summit aimed at ensuring that entrepreneurs across Africa learn the contemporary trends on driving revenue growth irrespective of the industries they actively operate in.
Speaking during the session entitled “The Mindset that Wins,” he steered conversations around the need for African-based organisations, including Small and Medium-sized Enterprises (SMEs), to develop a winning mindset to navigate through the challenges of the economies they operate in.
” This is because it plays a pivotal role in helping business enterprises effectively align their sales and marketing strategies with their overall organisational goal in order to upscale their revenue outcomes.
Commenting on the essence of adopting the culture of possessing a winning mindset.”
Adebiyi noted that organisations that are regarded as being sustainable across the global business ecosystem are those that have embraced contemporary business strategies and technologies to upscale their business operations.
“This, therefore, has a positive impact on their revenue generation capacities. This is made further evident when he said, “Organisations, including SMEs, that intend to operate sustainably must be willing to have a winning mindset. This is because it has a positive correlation with the bottom line of financial performance.”
He further emphasised the need for business owners across the continent, particularly, within Nigeria, to embrace the culture of collaboration, adding that. “This is owing to the fact that collaborative efforts, particularly within the corporate ecosystem, have been proven to be a viable strategy that drives the revenue growth of companies regardless of the sector. This could be seen when organisations that have embraced the concept of collaboration are better equipped to achieve more. “This, therefore, helps them to uncover diverse innovative ways through which they can upscale their business operations to create more revenue-generation streams.”
The Africa Revenue Summit is a sales-oriented conference aimed at equipping business leaders, including sales executives across different industries, with cutting-edge strategies that guarantee business growth and development across the African continent.