20 Ways Business Meetings and Events Might Change in the Next Five Years | Innovation Management
At the same time, societal shifts, changing delegate and employee expectations, economic shifts, and financial uncertainty will all add to this mix – creating complexity, new opportunities, unexpected challenges, and a pressure to stay ahead of the game in spotting what’s next. Here we outline 20 developments that will become more prominent in 2018 and potentially become major industry trends over the next five years.
There is likely to be a massive expansion of events about and related to cryptocurrencies as investment interests grow and the public becomes more and more curious about the potential of cryptocurrencies. A growing number of industry conferences will also look to add content about the potential impact and use of cryptocurrencies in their sector.
Marketers will place ever-greater value on knowing how participants spend their time, which stands they visit, what they look at on specific exhibits, who they talk to, and how long for. Of course, this might all seem very intrusive and, so it would need to be the choice of the individual attendee as to whether they were tracked or not. For event venues, large exhibition spaces might provide the perfect venue for IoT vendors to set up demonstrations and smart city simulations.
The next five years could see more dramatic change taking place in the meetings sector than we have seen since its emergence. A powerful combination of economic, social, technological, and environmental factors will create new opportunities and challenges and force the sector to undertake a fundamental rethink of literally every aspect of what it does. Some will act fast to be ahead of the curve and use these impending changes as an opportunity to innovate in advance of the competition, others will inevitably wait until they are forced to by customers and competitive pressures. The choice over when to act is down to the individuals involved – but panic and crisis driven strategies rarely provide sustainable business advantage.
Other than technology, which areas of the economy, life, and society might have the biggest future impact on the events and meetings industry?
How might the job roles in your organization be impacted by some of the 20 trends described above?
What might be some of the critical skills required to ensure a viable future for businesses in the meetings and conference sector?
About the authors
The authors are futurists with Fast Future – a professional foresight firm specializing in delivering keynote speeches, executive education, research, and consulting on the emerging future and the impacts of change for global clients. Fast Future publishes books from leading future thinkers around the world, exploring how developments such as AI, robotics, exponential technologies, and disruptive thinking could impact individuals, societies, businesses, and governments and create the trillion-dollar sectors of the future. Fast Future has a particular focus on ensuring these advances are harnessed to unleash individual potential and enable a very human future. See: www.fastfuture.com
Rohit Talwar is a global futurist, award-winning keynote speaker, author, and the CEO of Fast Future. His prime focus is on helping clients understand and shape the emerging future by putting people at the center of the agenda. Rohit is the co-author of Designing Your Future, lead editor and a contributing author for The Future of Business, and editor of Technology vs. Humanity. He is a co-editor and contributor for the recently published Beyond Genuine Stupidity – Ensuring AI Serves Humanity and The Future Reinvented – Reimagining Life, Society, and Business, and two forthcoming books – Unleashing Human Potential – The Future of AI in Business, and 50:50 – Scenarios for the Next 50 Years.
Steve Wells is an experienced strategist, keynote speaker, futures analyst, partnership working practitioner, and the COO of Fast Future. He has a particular interest in helping clients anticipate and respond to the disruptive bursts of technological possibility that are shaping the emerging future. Steve is a contributor to the recently published Beyond Genuine Stupidity – Ensuring AI Serves Humanity and The Future Reinvented – Reimagining Life, Society, and Business, co-editor of The Future of Business, and Technology vs. Humanity. He is a co-editor and contributor to two forthcoming books on Unleashing Human Potential – The Future of AI in Business, and 50:50 – Scenarios for the Next 50 Years.
Alexandra Whittington is a futurist, writer, Foresight Director of Fast Future, and a faculty member on the Futures program at the University of Houston. She has a particular expertise in future visioning and scenario planning. Alexandra is a contributor to The Future of Business, the recently published Beyond Genuine Stupidity – Ensuring AI Serves Humanity and The Future Reinvented – Reimagining Life, Society, and Business. She is also a co-editor and contributor for forthcoming books on Unleashing Human Potential – The Future of AI in Business, and 50:50 – Scenarios for the Next 50 Years.
April Koury is a foresight researcher, writer, and the Publishing Director of Fast Future. She has worked on a range of foresight initiatives including society and media in 2020, emerging economies, and the future of travel, tourism, and transportation. April is a contributor to the recently published Beyond Genuine Stupidity – Ensuring AI Serves Humanity and The Future Reinvented – Reimagining Life, Society, and Business and a co-editor of The Future of Business, and Technology vs. Humanity. She is a co-editor and contributor to two forthcoming books on Unleashing Human Potential – The Future of AI in Business, and 50:50 – Scenarios for the Next 50 Years.
Helena Calle is a researcher at Fast Future. She is a recent graduate from the MSc. program in Educational Neuroscience at Birkbeck, University of London, and has eight years of international experience as a teacher, teacher trainer, pedagogic coordinator, and education consultant. Helena coordinates Fast Futures’ growing research on the future of learning.