How Macy’s Uses Its Legacy To Drive Innovation – Retail Innovation Conference

Posted on April 25, 2019 by Design in Design Innovation | 0 Comments

For legacy retail companies, tradition can be both a great asset and a hard challenge to overcome. Brands in this position must continuously ask themselves two important questions: How do we continue to stay relevant as retailers? And how do we continue to meet our customers where they are? The Innovation & Business Development team at Macy’s has been hard at …