Latest trends and innovations in immersive experiences at the Festival of Innovation

Join us at blooloop’s Festival of Innovation 6-8 December, 2pm GMT, to find out about the latest innovations in immersive experiences and attractions. Our guest speakers will also be looking into the future, highlighting trends and future tech.

The session is sponsored by SPREE Interactive.

Immersive speakers

Michael Beneville, Chief Creative Officer, AREA15 and Founder and Chief Executive Officer, Beneville Studios, is the creative force and visionary leader behind AREA15. Artist and designer Michael, together with the Beneville Studios team, brings a distinctive viewpoint and a wealth of skills to the world of conventional real estate. Michael brings together artists, creators, and visionaries from all over the world and invites them to work within the immersive bazaar of experiences that is AREA15, fusing culture, entertainment, art, and retail.

Jonathan Nowak Delgado, CEO & Co-founder, SPREE Interactive, a global leader in location-based virtual reality attractions for high-throughput locations, such as family entertainment centres, shopping malls and theme parks. SPREE Interactive has positioned itself designed with non-violent Family Friendly game content at its core. Products include the X6 SPREE Arena, the X10 SPREE Arena and VR Bumper Cars. SPREE Interactive is a global company that is based on selling location-based entertainment solutions to multiple markets across the world. VR and AR are part of the fastest-growing segment in the entertainment market globally.

Spree’s Battery Powered VR Bumper Cars are an entrant in the blooloop Innovation Awards, presented with AREA15.

Andrew McGuinness, CEO, Layered Reality. Layered Reality is recognised as being in the top 10% of all attractions globally by Tripadvisor and was awarded the coveted THEA Award for Innovation. Layered Reality combines the latest digital tech (Virtual Reality, projection mapping and volumetric holograms) together with live theatre (live actors, movie-scale sets, and special effects) plus real physical sensations (touch, temperature, smell, sound and music, physical movement, and taste) to create an unique immersive experience that is truly memorable.

Combining the latest in performance technology with live actors and feature-quality sets, Layered Reality experiences are “the future of entertainment” according to Culture Whisper. Layered Reality has two experiences currently open, Jeff Wayne’s The War of The Worlds: The Immersive Experience, and, The Gunpowder Plot, in Tower Vaults at the Tower of London. The Gunpowder Plot is an entrant in the blooloop Innovation Awards, presented with AREA15.

Bakit Baydaliev, CEO and Co-Founder, DOF Robotics. DOF is a producer of dynamic simulation platforms. A pioneer in the VR and AR entertainment industries, it is a trusted partner for its clients through a range of technologies. The DOF platforms use electromechanical 6 Axis 6DOF Spider Robots, 4DOF, 3DOF and 2DOF technologies. They feature instant acceleration, perfect synchronisation, and durability, offering maximum speed and adrenaline, with no motion sickness. Concepts are characterised by a creative and imaginative vision, facilitating emotion-driven storytelling.

Building on a formidable portfolio of cutting-edge products, the company has now developed Mission Space. By stretching the realms of imagination, the 30–40-minute experience will enable guests to discover and “step inside” space. The product is a finalist in IAAPA’s Brass Ring Awards 2022, in the category of Best Major Ride/Attraction, Product cost of US$2 to US$5 million and is an entrant in the blooloop Innovation Awards, presented with AREA15.

Innovation awards

The winners of the Immersive Experience and Immersive Attractions innovation awards will be announced during this session.

The blooloop Innovation Awards 2022, presented with AREA15 showcase the incredible dynamism, imagination and creativity that drives the attractions business. Our judges are well-known thought leaders and industry experts, who are looking for the most innovative products and projects driving the future of the visitor experience.

The Innovation Awards will be announced throughout the Festival of Innovation. Attendees will be able to browse the Award entries and take part in the Public Vote Award. In addition, some of our judges and industry leaders will be talking about exciting new trends and operators will share what innovations they really want to help them drive forward visitor experiences.

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