India’s VFX and animation industry booms with demand and innovation

Visual Effects (VFX) and Animation represent two of the most rapidly growing industries in India. As digital media continues to rise in prominence, these two fields have become increasingly important for creating engaging content. The demand for VFX and animation has grown significantly over the years and will continue to do so in the future.

VFX and Animation: Transforming Indian Cinema

The Indian film industry is relying increasingly on VFX and animation to enhance the visual appeal of films, as demonstrated by blockbuster hits like RRR and Brahmastra. This shift in the industry is bringing about significant changes:

Empowering the AVGC Industry: The Indian Government’s Proactive Initiatives

The Indian government is taking proactive steps to promote the growth of the VFX and animation industry in the country. The establishment of the National Centre of Excellence in Animation, Gaming, and VFX is a key initiative aimed at unlocking the industry’s vast potential. The government’s recent legislative interventions are expected to provide further impetus to this industry and position India as a global AVGC hub. India’s AVGC industry has numerous opportunities, and the government’s efforts will undoubtedly contribute to realizing its full potential.

The Surging Demand for VFX and Animated Content

Over the past few years, there has been a growing demand for VFX and animation services in the industry, providing Indian animation studios with an opportunity to create content for global audiences. These opportunities extend to various fields, such as advertising and marketing campaigns. Brands are increasingly using VFX and animation to create visually appealing and engaging content that captures the attention of their target audience. Furthermore, the rising popularity of anime among millennials presents a significant opportunity for Indian studios to reach an adult-focused audience interested in high-quality animated entertainment.

Increased spending on VFX by the domestic VFX market:

Indian filmmakers are significantly increasing their spending on VFX in the domestic market. High-budget films like Brahmastra and RRR allocate 25% to 30% of their total production budget to VFX works. The number of VFX shots in these films has also seen a considerable surge, with filmmakers now including 1,500 to 2,000 VFX shots in their movies, up from just a few hundred in the past. Brahmastra Part One: Shiva set a new benchmark for Indian films, with over 4,500 VFX shots, while RRR included a total of 2,800 VFX shots.

Technological advancements:

Advancements in technology have revolutionized the VFX and animation industry. Cloud-based rendering has made rendering complex scenes faster and more cost-effective, while virtual production has given filmmakers greater creative control over their projects. Motion capture has resulted in more realistic and expressive character animations, and AI and machine learning technologies are beginning to automate repetitive tasks and improve the accuracy of facial animation. Additionally, virtual and augmented reality technologies have enabled the creation of immersive experiences for audiences and virtual sets and environments for filmmakers. These technological advancements have allowed VFX and animation studios in India to undertake more ambitious and innovative projects, thus driving the growth of the industry.

In conclusion

The VFX and animation industry in India is experiencing remarkable growth, primarily due to the increasing demand for high-quality visuals in films, TV shows, and marketing campaigns. Moreover, the industry is being boosted by government initiatives and collaborations with educational institutions. Technological advancements are also allowing studios to develop more ambitious and innovative projects. The Indian VFX and animation industry is projected to achieve a CAGR of 20% to 25%, reaching an estimated market value of INR 190 billion by 2025. The future looks promising, and we can anticipate more groundbreaking visual effects and animation work from India in the coming years.

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