Innovation Doesn’t Require Vast Internal Teams – Hardware Retailing
While they might understand the important role innovation plays in an operation’s success, many retailers believe technology has to be expensive or complicated. In the July issue of Hardware Retailing magazine, we explored the basic technology processes, programs and systems retailers have implemented to improve efficiency, streamline operations and provide a higher level of customer service. Below, discover insights from Carl Hildebrandt, vice president of product management at Epicor Software, on how retailers can implement end-to-end technology solutions without needing an IT department or a dedicated IT team.
Hardware Retailing (HR): What are some end-to-end retail tech solutions retailers can add to their operations? How does each improve productivity and efficiency?
Carl Hildebrandt (CH): A great way to drive employee efficiency is investing in a retail solution that delivers a range of functionality and allows data to sync reliably across all the buying channels. Additionally, empowering employees with mobile solutions provides service to meet consumers where they are. Augmenting traditional retail roles with technology can improve employee engagement, reduce costs and enhance the customer experience. Essential components of omnichannel solutions to drive productivity are:
By adopting these end-to-end retail tech solutions, retailers can improve their operational efficiency, increase sales and deliver a better customer experience.
HR: Why is being open to technology and innovation—even at a very basic level—important for retailers to find success?
CH: Retailers need to be open-minded and embrace innovation to succeed. Technology drives improved customer service, streamlined operations and potential cost savings. These innovations also:
HR: How can a tech-averse retailer become more comfortable with technology?
CH: If a tech-averse retailer wants to become more comfortable with technology, they can take several steps to kickstart their digital transformation journey.
By taking these steps, retailers can gradually adopt technology and reap the benefits of improved efficiency, customer engagement and competitiveness.