A century of colours: Berger Paints celebrates an era of success and innovation

Berger Paints has leveraged the spirit of innovation to bring in a century of success with its suite of products. From colouring the landscapes of people’s lives to transforming the way they interact and experience living spaces, the brand has accomplished several milestones across a hundred years. It has scaled at a noteworthy speed while also considering the needs and expectations of consumers to be sacrosanct. The brand’s innovative products have been game-changers. For instance, Berger Easy Clean, hailed as the industry’s first washable paint, helped new parents maintain the cleanliness of their homes while their children enjoyed the bloom of their childhood. The brand isn’t just associated with colours; it has also dived into home solutions and introduced Berger Dampstop. This product tackles dampness, silane treatment, and salt leaching treatment. It also launched Express Painting — the country’s first painting service for consumers — offering at-home consultancy, trained painter workforce using time-saving, productivity, enhancing mechanised tools, site supervision, and a 365-day help desk. As the brand celebrates the cornerstone of a colourful century dotted with diverse hues, there are ample reasons to applaud its splendid journey into people’s homes. This ascent is evident in the numbers, with the brand recording a 49 per cent year-on-year increase in its consolidated net profit to Rs 300.16 crore for the third quarter of the current financial year. Additionally, revenue from operations also grew by 7 per cent to Rs 2,881.83 crore during the October-December period, according to this report. Berger Paints’ century-long journey is a testament to its resilience. As the brand basks in the glory of this achievement, it has ambitious plans for significant growth on the horizon. As per this news report, the company endeavours to double its revenue to Rs. 20,000 crore by 2028-2029. The promise and hope for a colour-filled future carry Berger Paints into the beginning of a new century. With the competition only becoming more aggressive, the brand will continue to innovate and conceptualise top-of-the-line products and tailored solutions that people seek to turn their houses into homes. It has scaled at a noteworthy speed while also considering the needs and expectations of consumers to be sacrosanct. The brand’s innovative products have been game-changers. For instance, Berger Easy Clean, hailed as the industry’s first washable paint, helped new parents maintain the cleanliness of their homes while their children enjoyed the bloom of their childhood. The brand isn’t just associated with colours; it has also dived into home solutions and introduced Berger Dampstop. This product tackles dampness, silane treatment, and salt leaching treatment. It also launched Express Painting — the country’s first painting service for consumers — offering at-home consultancy, trained painter workforce using time-saving, productivity, enhancing mechanised tools, site supervision, and a 365-day help desk. Its colourful footprint has extended beyond borders, and with the growth of technology along with the emergence of new design trends, Berger Paints has cemented itself as the fourth-largest and seventh-largest paint company in Asia and the world, respectively. As the brand celebrates the cornerstone of a colourful century dotted with diverse hues, there are ample reasons to applaud its splendid journey into people’s homes. This ascent is evident in the numbers, with the brand recording a 49 per cent year-on-year increase in its consolidated net profit to Rs 300.16 crore for the third quarter of the current financial year. Additionally, revenue from operations also grew by 7 per cent to Rs 2,881.83 crore during the October-December period, according to this report. Berger Paints’ century-long journey is a testament to its resilience. As the brand basks in the glory of this achievement, it has ambitious plans for significant growth on the horizon. As per this news report, the company endeavours to double its revenue to Rs. 20,000 crore by 2028-2029. The promise and hope for a colour-filled future carry Berger Paints into the beginning of a new century. With the competition only becoming more aggressive, the brand will continue to innovate and conceptualise top-of-the-line products and tailored solutions that people seek to turn their houses into homes. (You can now subscribe to our Economic Times WhatsApp channel) (This article is generated and published by ET Spotlight team. 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