A Look Into the 2019 Nonprofit Innovation & Optimization Summit
The Nonprofit Innovation & Optimization Summit hosted by NextAfter on September 24-25 is a premier conference for nonprofit marketers and fundraisers looking to grow their online fundraising. NextAfter has hand-selected the leading experts in marketing and fundraising innovation from around the world to share proven and research-driven strategies to help nonprofits grow their fundraising.
We are partnering with NextAfter to bring you a free live stream of the summit. Catch every session of the 2019 Nonprofit Innovation & Optimization Summit during the free live stream. The live stream will help you discover proven ideas and tactics that you can use to grow your nonprofit marketing and online fundraising. Learn more and register for the live stream here.
We are proud to announce that Network for Good’s very own, Kimberly O’Donnell, MS, CFRE, will be presenting at the NIO summit. Kimberly is the Lead Fundraising Coach for Network for Good and leads a team of 25 fundraising experts providing professional fundraising coaching to 650+ charitable organizations. We sat down with Kimberly to learn more about her background with nonprofits as well as her take on digital marketing for nonprofits.
Tell us about your background and how you got involved with nonprofits?
I’ve been working in the nonprofit sector for my whole career, over 35 years. I’ve been lucky to follow my passion and interests and find work that matches. In 1990, I was hired at the New York Foundation for the Arts to be a trainer for the online network of arts organizations/artists and had a front row seat to the creation of the nonprofit tech field. While I work primarily as a trainer/teacher/facilitator, my career has been one of learning the new online technologies and teaching them to nonprofits for mission driven-work.
Can you share your work experience and your role at Network for Good?
I spent 12 years working with nonprofits at WealthEngine and 11 years as an adjunct teaching nonprofit leadership at Georgetown and George Mason Universities. Most recently, I wanted to “walk the fundraising walk” again as Chief Philanthropy Officer at a national medical association. From there, I was recruited to Network for Good where I have the incredible job of managing our Personal Fundraising Coach program. It is SO rewarding—I coach clients across the country on how to scale their individual gifts and oversee our 25 coaches working with 650+ clients. Our coaching program is a sandbox of new ideas, best practices, and collaboration. We are an innovation hub for small to mid-sized fundraising.
What do you enjoy most about your work with nonprofits?
I love helping nonprofits look at and think differently about fundraising. Nonprofit professionals are stretched thin and there are best practices that can be leveraged to transform their dollars raised. Most importantly, I’ve seen incredible examples of nonprofits who work hard to strengthen donor engagement and retention. Creating a sustaining base of donors can help an organization grow in so many ways—program growth, staff development, better infrastructure, etc. Through strategic fundraising, our sector can make a bigger investment in our missions and a better impact on society,
NextAfter’s Annual Summit is focused around Online Fundraising and Digital Marketing for nonprofits. What are your thoughts on this topic?
I often ask fundraisers how many unread text messages they have. Often, it’s zero. Then I ask them how many unread emails they have. Most are too embarrassed to answer. Check your phone—how many do you have? If texting is a communications tool that everyone reads, why is it not being used much by the nonprofit sector? Online fundraising is more than a donation page, a post on Facebook, or an email solicitation. The best approach for fundraising today is to use integrated fundraising which applies multiple touches across multiple digital channels. Research shows that that charities who used two communication channels at year-end in 2018 doubled what they raised in 2016, and their average gift was higher than those who used only one form of communication. Data and logic on fundraising and consumer behavior show us that donors like to be engaged, prefer multiple channels of communication and want to see the impact of their gift. The great news is that even small nonprofits can affordably access the tools and technology to effectively meet these donor preferences.
Register for the free live stream here! Follow along with the live tweets from the conference using #NIOSummit.
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