Adelphic Accelerates Platform Innovation – Ad Tech Daily
Improved QPS Efficiency, Advanced Machine Learning and Enhanced User Interface Address Evolving Needs of Programmatic Media Buyers
IRVINE, Calif. — Viant®, a people-based advertising software company, today announced new capabilities for Adelphic, its self-service DSP for omnichannel advertising, that will further advance brand and agency advertising across the digital ecosystem. Adelphic’s innovations and momentum are fueled by the industry’s increased demand for omnichannel, programmatic advertising solutions.
“Our recent improvements will support the increased demand we’ve seen and will better address the campaign needs of our clients”
Adelphic’s recent software advances to address the needs of brands and agencies buying programmatically, include:
“These platform improvements make it even easier for our clients to plan, buy and measure at scale while delivering the transparency and performance they expect,” said Fabrizio Blanco, Viant’s CTO. “Our clients’ satisfaction and productivity while using our software is our primary focus and will continue to be critical to our success going forward.”
Adelphic has also delivered a 95% customer satisfaction rating over the past 3 years. “Our recent improvements will support the increased demand we’ve seen and will better address the campaign needs of our clients,” added Blanco.
About Viant
Viant® is a leading people-based advertising software company that enables ad buyers to plan, buy and measure their advertising investments. Its self-service DSP for omnichannel advertising, Adelphic®, provides the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, mobile, desktop, audio and digital out-of-home. Viant’s Identity Resolution capabilities have linked 115 million U.S. households to more than 1 billion connected devices, and is combined with access to more than 280,000 audience attributes from more than 70 people-based data partners. Viant is an Inc. Magazine Best Workplaces award winner and Adelphic is featured on AdExchanger’s 2021 Programmatic Power Players list. To learn more, visit viantinc.com and adelphic.com or follow us on Facebook, Twitter, Instagram, LinkedIn and YouTube.