Agency Entourage and Golden Triangle Mall Win Gold MAXI Award for Innovation in Marketing

Posted on August 18, 2020 by Design in Design Innovation | 0 Comments

DALLAS, TX – August 10, 2020 – Agency Entourage and Golden Triangle Mall received a Gold MAXI award for innovation in marketing during an awards ceremony last week at the International Council of Shopping Centers’ global retail real estate online MAXI awards.

“The Faces of Denton” campaign from Golden Triangle Mall won gold in the category of “Campaigns Under 10k” in the 2020 Maxi Awards for retail center excellence. This campaign was managed by their agency of record, Agency Entourage, in collaboration with the Golden Triangle Mall and Weitzman marketing teams.

“We’re honored to receive a gold MAXI award for this campaign because it was a beautiful way to bring the community into a marketing campaign and we’re so proud of the work we put into it,” said Ben Randolph, Agency Entourage principal. “We seek to find innovative ways for retail centers to spotlight their brands and celebrate the communities they represent, and The Faces of Denton campaign will run for many years to come.”

The MAXI Awards, presented annually by International Council of Shopping Centers, recognize innovative events, programs and technology that add value to shopping centers and companies across the U.S. Categories are designed to recognize the evolution of the industry, while rewarding creativity and innovation.

Here is a snapshot of their campaign that took home the gold at the 2020 MAXI Awards:

The Faces of Denton won gold in the Campaigns Under 10k category for implementing a community-focused contest which celebrated the unique diversity of Denton, TX residents. Ten community members were selected to represent the city in 2019, and were used across Golden Triangle Mall’s marketing materials in print, social media, email marketing and website.

The award is Golden Triangle’s first MAXI award in 40 years, and the mall plans to run the Faces of Denton contest again in 2020. Entries for the 2020 Faces of Denton will open up on August 17, 2020 and run until August 31, 2020 to select 10 individuals to represent the community in the 2020 campaign.

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