Baby Carrier Market size to grow by USD 190.54 Mn | Driven by innovation and portfolio extension | Technavio
Baby Carrier Market: innovation and portfolio extension to drive growth
Vendors are focusing on the manufacture of baby carriers with ergonomic designs and add-on features. For instance, some vendors are offering baby carriers that are adjustable in different positions such as front carry (facing parent), front carry (facing out), hip carry, and back carry. Vendors are also focusing on providing better lumbar support and easy adjustability features to accommodate infants and younger babies comfortably. With the incorporation of such features, vendors are introducing their products at a much higher price compared to other types of regular carriers. This is helping vendors gain higher profit margins, thereby driving the market growth.
As per Technavio, the rise in demand for multi-functional baby carriers will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other significant trends and market drivers that will influence market growth over 2021-2025.
Baby Carrier Market: Rise in demand for multi-functional baby carriers
There is a growing demand for ergonomically designed baby carriers that provide multiple carry positions such as hip carry, front-carry, front-carry, and back carry. This is encouraging vendors to offer advanced, innovative, and multi-functional child carriers to improve their sales as well as market shares. Some of the additional features incorporated in the baby carriers include easy fold and carry options, storage space pouches, and easy infant insert options. All these factors are positively influencing the growth of the global baby carriers market.
“Changing lifestyles coupled with the rise in single-parent and nuclear families will further accelerate the growth of the market. However, the limited life cycle of baby carriers will reduce the growth potential in the market”, says an analyst at Technavio.
Baby Carrier Market: Segmentation Analysis
This market research report segments the baby carrier market by product (buckled baby carrier, baby wrap carrier, and baby sling carrier), distribution channel (online and offline), and geography (Europe, North America, APAC, South America, and MEA).
By product, the market witnessed maximum growth in the buckled baby carrier segment. Similarly, in terms of distribution channels, the online segment accounted for maximum sales of baby carriers in 2021.
Europe led the baby carrier market in 2021, followed by North America, APAC, South America, and MEA respectively. During the forecast period, the APAC region is expected to register the highest incremental growth. The region currently holds 36% of the global market share. Rapid urbanization, changes in lifestyles, the rising number of dual-income households, and the increasing number of nuclear families are driving the growth of the baby carriers market in APAC.
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Some of the key topics covered in the report include:
Vendor Landscape
Accelerate at a CAGR of over 4%
Europe, North America, APAC, South America, and MEA
US, China, UK, Japan, and Germany
Leading companies, competitive strategies, consumer engagement scope
Companies profiled
Artsana Spa, BabyBjörn AB, BREVI MILANO Spa, BRITAX ROMER Kindersicherheit GmbH, Combi Corp., Lalabu LLC, lillebaby LLC, R for Rabbit Baby Products Pvt. Ltd., The ERGObaby Carrier Inc., and TOMY International Inc.
Market Dynamics
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period.
Customization purview
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
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