Beiersdorf and Werner Mertz collaborate on cosmetic packaging innovation project; supported by Fraunhofer – Global Cosmetics News
THE WHAT? Personal care giant Beiersdorf has actually coordinated with Werner Mertz and the Fraunhofer Institute for Process Engineering and Packaging (IVV), to develop a requirement for the use of mechanically recycled waste plastic, which is acquired from the German ‘Grüner Punkt’ waste collection system, for cosmetics packaging.
THE DETAILS With a ‘vision to promote making use of recycled plastic in cosmetic product packaging throughout the market,’ the cooperation is stated to be the very first ‘basic idea’ and provides guidance to recyclers and cosmetic manufacturers.According to a press release
, Werner & Mertz and Beiersdorf, in cooperation with Dr. Frank Welle from the Fraunhofer Institute for Process Engineering and Product packaging, have actually prepared an inventory of existing recyclates on the European market in a quote to offer the market some assistance and increase clarity on the use of recycled plastic in cosmetics packaging.Michael Becker, Head of Global Product Packaging Development, Beiersdorf, said,” It rapidly ended up being clear that we
needed to provide support in the development of high-quality recyclates, particularly in specifying quality requirements. Werner & Mertz had already done exceptional preparatory work in this area. Together we established the idea further and set the basis for a cosmetics standard.”THE WHY? The goal of the initiative is to motivate companies to’develop plastic packaging in a manner that it consists of top quality product that can be recycled.’Immo Sander, Head of Packaging Development, Werner & Mertz, said,” With our joint work, we have actually proven that mechanical recycling is a viable path for premium secondary plastic
materials. Our findings are forward-looking and desired & to provide all gamers more security.”If numerous business follow our example, demand will be increased, which will speed up financial investments in processing plants and make the duplicated usage of plastic waste more economical. This then advantages not only the business however safeguards our environment. In Beiersdorf we have discovered a strong cooperation partner who shares our vision of an industry-wide use of recycled product. “