Bradshaw joins CarExpert as inaugural chief exprience and innovation officer – CMO Australia

Posted on October 31, 2021 by Design in Design Innovation | 0 Comments

Automotive publishing group, CarExpert, has brought on former Volkswagen customer experience leader, Jason Bradshaw, as its first chief experience and innovation officer to spearhead customer growth efforts.

Bradshaw spent the last five-and-a-half years with Volkswagen Group in Australia, the first three-and-a-half as chief customer officer, then with an extended remit also including marketing between January 2019 and April 2021. He boasts of a range of customer management and operational roles across his career to date, including with Optus, Fairfax, NSW Department of Finance and Services and Target Australia.

Bradshaw has also authored his own book, The Power of CEX, on how to orchestrate modern customer experience management and is working on a second book due for release in the New Year.

In his new role at CarExpert, Bradshaw’s first priority is to oversee expansion of the publishing group’s CarExpert Experience Centres. The first of these was trialled for 12 weeks earlier this year at Sydney’s Warringah Mall and visited by 32,000 people. The centre provides independent advice on how to identify the right car to purchase outside of a dealership sales environment.

According to CarExpert, 90 per cent of those who interacted with the “all help and no sell” centre valued the advice provided. The CarExpert business model is based on automotive manufacturers and dealers paying for each consumer that reads one of its independent reviews.

“I’m extremely excited to have Jason Bradshaw join our team. His diverse experience, passion and track record f or creating meaningful, innovative consumer experiences will be of great value as we continue to grow, especially in terms of the CarExpert Experience centres,” said CarExpert co-founder, Alborz Fallah.

For his part, Bradshaw said the next centre is due to open in the first half of 2022.

“As CarExpert’s first chief experience and innovation officer, I ’m focused on ensuring that we continue to find new ways to not only connect with a larger audience but to create engaging relationships that benefit CarExpert, automotive brands and their dealer partners,” he stated. “So that ultimately, the consumer is able to make an informed decision about their next vehicle choice, a decision that brings them joy and fulfils their expressed and unexpressed desires.”