butter LONDON ™ Broadens its Nail Treatment Innovation Providing with the Launch of Jelly Preserve Nail Strengthening Treatment
ATLANTA (PRWEB)
July 15, 2020
Today, butter LONDON revealed the launch of its most current item: Jelly Preserve Conditioning Treatment. Motivated by the skincare market, the brand name’s new Jelly Preserve classification features two large, jelly-like nail shades in the butter LONDON’s signature 10-free formula created to help revive the appearance of dry, fragile nails. The rebel perky cosmetic and nail lacquer brand name includes this exciting 2-in-1 formula to its luxe line of acclaimed nail treatments, that includes a choice of nail guides, a cuticle balm, a cuticle exfoliator and award-winning topcoat and basecoat.
“What makes this new formula ground-breaking is that we had the ability to borrow a few of the very best skincare innovation processes and bring them to the nail care market,” stated Julie Campbell, General Manager butter LONDON and the innovator behind the new formula. “Including a protective encapsulation finish to the active components in Jelly Preserve helps make the ingredients more gentle and effective. Instead of triggering simultaneously on the surface, the encapsulated coating secures the actives and launch them slowly with time, therefore enhancing the outcomes.”
Jelly Preserve Conditioning Treatment acts like a leave-in conditioner for the nails and really takes ‘nail polish’ to the next level. Thanks to its nail-pampering formula and powered by encapsulated Hydrolyzed Vegetable Proteins, Vitamin E and Tea Tree Oil along with Hydrolyzed Keratin and Bamboo Extract, this multi-tasking nail care treatment assists deliver continuous nourishment to dry, peeling nails while working overtime to help repair damage brought on by extreme nail solutions, gel or acrylic nails. Packaged in butter LONDON’s smooth square nail lacquer bottle, Jelly Preserves features an ingenious curved nail applicator so that you can easily accomplish one swipe protection of this sheer, vitamin-rich nail treatment.
“Our new Jelly Preserve Strengthening Treatments are the perfect option for those seeking to bring back nail health however desire a sheer wash of color at the same time,” continues Campbell. “You can develop the color as desired with one coat for an ultra-sheer look to 3 coats for a more opaque coverage. You can also reapply mid-week for quick and simple touch up.”
Like all of butter LONDON’s nail lacquer and nail treatments, the Jelly Preserve treatments are 10 Free: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product solutions. Rather, the brand name utilizes clean, Feel Good Appeal ingredients that quickly enhance and nourish the appearance of nails.
Jelly Preserve nail treatment is available in 2, sheer nail shades and will retail at $18.
The Jelly Preserve hybrid formula provides a customer perceivable enhancement of the look and brittleness of nails after only 15 days! The new launch is readily available for purchase at butterlondon.com, Amazon.com.
About butter LONDON ™
Founded in 2005 by a British business owner and London’s leading style manicurist, butter LONDON ™ catapulted into the runway world bringing a refreshingly hip and haute style sense to nails. This trailblazing high-end approach– fueled with a better-for-you ingredient viewpoint– rapidly made butter LONDON the first world-renowned, high-fashion 3-Free nail lacquer brand. Today, we produce fun, imaginative, good-for-you products for eyes, lip, face and nail utilizing the exact same ingenious Crafted with Care ™ approach to solutions. Our nail lacquers are now 10-Free and our clean makeup collection is constantly without parabens, mineral oil, petrolatum, salt lauyl sulfate, phthalates, BHA and triclosan. We believe makeup and nail polish must be easy, leave you looking polished with Feel Good Beauty ® you can rely on.
To find out more on butter LONDON, see http://www.butterlondon.com.