Camille Rose CEO Janell Stephens shares gems about development in hair care – Rolling Out

Janell Stephens (Image courtesy of Camille Rose)

When Janell Stephens, the creator and CEO of Camille Rose, set out to develop handmade items as an option for her children’s persistent eczema. The mom of five was at the leading edge of the extreme shift in the charm market when she released Camille Rose in 2011. Her concentrate on product quality, stability, the avoidance of harsh chemicals and unpronounceable ingredients helped catapult Camille Rose to the top as a natural appeal company.The brand, which started with a concentrate on skin care, rapidly expanded to include natural hair care. Now, Camille Rose boasts 30 handmade products, which consist of bath and body and house items.

Today, Camille Rose is used on the shelves of over 300,000 national retail locations, including Walmart, Sally Charm, Whole Foods, Walgreens and more.

We spoke to Stephens about her management, innovation and success as a leader in the beauty market.What were some of yourearly difficulties and how were you able to overcome? One major challenge that I had to get used to was

discovering a laboratory partner to assist me make my products. Once the brand started to grow I might not stay up to date with the demand for orders, because at that time I was still producing the product myself. My products are handcrafted with a great deal of food-grade active ingredients, so I was surprised to discover that laboratories did not want to take me on. They did not like the concept of using components that were natural. They actually tried to persuade me to utilize synthetics. It took a very long time for me to partner with a lab that aligned with my requirements and belief in natural ingredients. How have you utilized innovation to sustain your service? I am a creative at heart. I get influenced by some of the simplest things.

It can be anything from food, travel, aromas, and many of all active ingredients

. As soon as I get influenced, ideas just pop into my head. Click continue to check out about Camille Rose’s brand-new items. Pages: 1 2