CES Daily: Electric vehicles, immersive reality and a whole lot of innovation

Sessions to attend today

Is it even CES if your schedule isn’t wall-to-wall packed? Staying true to the bustle of an in-person event, CES has ensured there will be no shortage of new events to attend today—a whopping 85, not including reruns from yesterday, with multiple sessions running in every timeslot. 

To help you curate your schedule, Ad Age staff have scoured today’s dozens of planned presentations to offer our personal picks for which events might pique the interest of brand folks, agency pros and media strategists alike. If you’ve got some time to fill, or are having trouble deciding what panels to listen in on, consider adding these sessions to your list:

“How CMOs Can Create Long-Term Value Amid Upheaval,” 9:45 a.m. EST: Last year altered consumer behaviors and accelerated tech like no other, and this session with MediaLink’s managing director Chris Vollmer and executive VP Andrea Redniss will address how marketers can safely navigate the new industry landscape.

“5G’s First Year: From Insights to Innovation,” 11:30 a.m. EST: With 5G’s first consumer-facing year in the books, this panel will discuss lessons learned and innovations that lie ahead with telecom pros including AT&T CEO Anne Chow and Qualcomm Technologies’ Senior VP of Engineering Alejandro Holcman.

“The 3P’s of Demystifying AI for Marketers,” 1:45 p.m. EST: Moving into the future, as the advertising world increasingly embraces artificial intelligence, marketers should not lose sight of the three P’s of AI: patterns, preferences and predictions. Quantcast CMO Ingrid Burton breaks it all down in this session. 

“Confronting the 2021 Data Dilemma,” 3:15 p.m. EST: Goodbye third-party cookies, hello regulations! Seakers from Disney, TransUnion, UM Worldwide and more will address how marketers can simultaneously protect consumers while fostering customer loyalty.