Cloud communications for healthcare: The tipping point for innovation | #customersupport #supporticket | purshoLOGY

You can build a resilient healthcare organization with highly secure, reliable, and composable communications. Three years ago, many healthcare communications platforms were land-locked and unable to support hybrid care delivery (in-office & virtual) or work models—under-serving patients and staff. 

Today, cloud communications can connect every phase of healthcare operations and the patient care journey. In recent years, many healthcare organizations stepped up their cloud investments to rapidly scale virtual care access, extend communications across newly acquired sites, and achieve greater patient data security and privacy compliance thresholds. 

Now that healthcare providers, including hospitals, have efficiently connected their dispersed teams, increased staff efficiency, and improved patient access—on a single cloud communications platform—what is next?

Healthcare innovations to watch

How will the $4.3 trillion-dollar US healthcare market innovate from here? How can organizations continue to drive value?

Healthcare consumerism and the personalization of healthcare are the megatrends driving industry innovation, and each has technology dependencies and distinct digital transformation outcomes.

Broader self-service options for patients

As patients bring consumer-driven expectations into their healthcare experience, they want to self-direct appointment scheduling, Rx refills, check-ins, or leverage AI-supported access to medical information.

Flexible care access

Telehealth services are now a standard option within the care continuum. The ease of integrating a 20-minute virtual check-in into their busy schedules instead of a half-day commitment is why patients expect their providers to meet them on their terms.

Digital-first patient engagement

Whether reviewing physician ratings on Yelp or engaging a provider within their organization’s Facebook page, patients want to engage digitally. And that includes non-social channels like messaging, web chat, or video.

Robust, point-of-care (POC) collaboration

Now that providers have primarily addressed the longstanding single-device imperative, they focus on how mobile-first cloud communications applications can enrich POC team access and care coordination efficiency. 

Why RingCentral for Healthcare?

RingCentral for Healthcare helps providers streamline clinicians’ work, simplify how they and their extended teams can access and share information, and improve care coordination. The all-in-one platform brings staff and patients together with team messaging, video conferencing, phone calls, and a modern contact center—on any device. 

The ability to connect more efficiently reduces care coordination delays and improves patient and staff satisfaction.   RingCentral’s feature-rich, omnichannel communications allow providers to: 

What your healthcare provider peers have to say about RingCentral 

Over the last 18 months alone, RingCentral has added nearly 500 new healthcare customers. According to a recent RingCentral report, by using RingCentral solutions, its healthcare customers saw a 46% increase in staff productivity, a 53% increase in staff satisfaction, and a 42% increase in HCAHPS patient satisfaction-survey scores. 

Hospital systems

Medical West Hospital, Memorial Hospital Gulfport, UHS Hospital System, and Fisher Titus Medical Center are among the hospital systems adopting RingCentral solutions to migrate their existing on-premise legacy systems to the cloud. In addition, these large healthcare enterprises selected RingCentral to address their longstanding requirements for voice interoperability with other critical systems. Choosing RingCentral MVP® (Message Video Phone™) and RingCentral Contact Center™, these hospitals sought the agility cloud solutions provide to integrate clinical communications and collaboration into essential point-of-care delivery workflows and patient engagement touchpoints.

Medical group practices

Sun River Health, New York’s largest federally qualified health center, had high standards for new technology. “We put together an extensive list of must-haves for a company-wide communications solution that would unite our 2,000 employees across 40 distributed locations: reporting and analytics, contact center functionality, cost, mobility, security, and the company’s reputation for support,” said Eric Brosius, vice president of technology services at Sun River. “When we evaluated all the vendors against these criteria, RingCentral was the optimal solution.” Since using RingCentral, Sun River Health has exceeded its expectations for live-answer patient call rates by increasing them to 97%.

Privacy and security were factors for Gonzaba Medical Group when choosing a cloud communications solution. “RingCentral had a lot going for it in terms of functionality and industry reputation,” said Darryl Flores, Director of Gonzaba’s Patient Access Center. “But the big differentiator for us was that RingCentral had earned HITRUST certification. For healthcare organizations, that’s the gold standard because it demonstrates the platform meets the requirements of several data-privacy regulations, most importantly HIPAA.” In addition, RingCentral’s robust security features enabled Gonzaba Medical to open and expand how patients interacted with their patient access center team. As a result, it lowered its patient referral churn rate by 50%.

John Monreal, ENT and Allergy Associates senior director of call center and purchasing operations, describes his company as the nation’s largest ENT, Allergy, and Audiology specialty practice, with over 300 providers in over 55 clinical locations throughout New York and New Jersey. “The practice utilizes RingCentral’s suite of tools to provide a powerful platform for both team collaboration and patient care,” said Monreal. “On the patient care side, we use RingCentral Contact Center’s AI tools to monitor for specific keywords and tone to identify any issues and resolve them quickly. Using skill-based routing, we shortened our average call duration by over a minute or 30% on every call.” In addition to reducing call duration, Monreal notes, “the skill-specific agent queues helped us create a better experience for callers.”

Dental service organizations

RingCentral is the cloud communications provider of choice at the four largest dental service organizations (DSOs) in the United States, including Heartland Dental, Aspen Dental Management, Pacific Dental Services, and Smile Brands. “The thing that still amazes me every day about RingCentral Contact Center is that it’s enabling our Patient Services Representatives to handle inquiries from patients for more than 1,700 dental offices across the country—and in turn, letting them provide a better level of service than they ever had,” said Jeremy Stroud, vice president of patient services at Heartland Dental, the nation’s largest DSO. “Instead of missing calls and losing opportunities, we used RingCentral’s capabilities to understand call volume trends and maximize answer rates alongside our supported practices.” 

Where to meet us

RingCentral will be exhibiting at ViVE 2023, the industry’s curated event experience for senior digital health leaders focusing on the business of healthcare systems. Please complete this short registration form to schedule a personalized meeting with a RingCentral healthcare specialist ahead of the event.

Attendees can also just stop by booth #1956 to learn more about RingCentral healthcare solutions. Please also plan to attend our tech talk session led by our Healthcare Industry Principal, John Poli.

For more information about RingCentral, please visit RingCentral for Healthcare.

Originally published Mar 16, 2023

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