Collaboration Drives Innovation: Creating Engaging Digital Experiences – Event 360
By Molly Fast
Continuing our Collaboration Drives Innovation series, which looks at ways we can reinvent what we do in light of the current climate, we took a look at how we are working to create engaging digital experiences. In particular, today we’re examining our efforts to bring the Susan G. Komen 3-Day community together virtually.
One of the most special aspects of working on the Susan G. Komen 3-Day® series is the close-knit community. The event itself is a 60-mile walk over three unforgettable and magical days where you live in a world you wished existed year-round. It’s kinder. It’s more hopeful. It can be sad and emotional, yes, but ultimately, it’s filled with hope and joy.
Like many long-standing fundraising event series, the Komen 3-Day has seen many highs and lows, and it’s now in the process of weathering an unpredictable storm that’s sidelined the entire events business. Although the word “pivot” is overused these days, that’s exactly what we knew we had to do to ensure we can keep this community together as we look at a year without in-person events.
Here are some ways we’re doing that:
While there’s no replacing the experience of connecting in person, we’ve found meaningful ways to come together at a time when many of us are craving social interaction. Can you think of the ways in which your event is truly unique? How can you tap into those key experiences and emotions and bring them to life outside of the in-person event? What makes your participant community special? How can you bring them together? Finding ways to do that during this time will strengthen the bonds that already exist and make your participants even more excited for when your event brings them together in real life.
Molly Fast leads the company’s local operations for the Susan G. Komen 3-Day series and is privileged to work with participant-facing team. For over 15 years, Molly has been fortunate enough to combine her love of fundraising with the ability to make a difference in the work she does focusing on exceeding expectations and delighting participants along the way. When not roaming around Ireland, Molly can be found taking photos, exploring hidden stair cases or talking to strangers in Santa Monica where she lives with her husband. You can find Molly on , and her favorite social media tool, .