Content Innovation: Airtel TV app rolls out Special ‘Election 2019’ Section – Telecom Drive

To bring all the election action and updates from across India to its users, Airtel TV app has created a special ‘Election 2019’ section.
The special section will have curated content from across sources – LIVE News TV channels, short news bulletins, collection of top interviews and expert analysis, all on a single screen. What’s more there is also is a special ‘Election’ tab on the Airtel TV home screen more quick one touch access to the section.
In line with its endeavor to also bring regionally relevant content to smartphone users, Airtel TV app’s ‘Election 2019’ section will have state wise election updates in eight regional languages – Tamil, Telegu, Kannada, Malayalam, Marathi, Bengali, Gujarati and Oriya, besides English and Hindi.
Airtel TV app users will also have access to exclusive election news bulletins from Editorji. This will include Daily Election capsules – “Election Express with Vikram” hosted by renowned journalist Vikram Chandra.
Sameer Batra, CEO – Content & Apps, Bharti Airtel said: “General Elections in India are a high interest and high engagement event and people are constantly looking for news and analysis around the event. With Airtel TV’s special election section we have made the app the one stop shop for all election related updates – curated in convenient and snackable format. In particular, there is curiosity around what’s happening in a customer’s state/constituency, so we are making state wise updates available in regional languages to drive stickiness. Meanwhile, customers can easily switch from their favorite movies and shows to election on Airtel TV with a single touch of the screen.”
Airtel TV app has one of the largest digital content catalogues in India with 375 plus LIVE TV channels and 10,000 plus movies and shows from India and abroad. Share Post Twitter Facebook Google +1 Email