Ecosystem mapping. A critical first step in developing an ecosystem strategy. – Board of Innovation

1. Alignment & common language:

Working on the launch of a new product and service in healthcare more often than not implies trying to navigate multiple healthcare systems. Co-creating an ecosystem map with the team is a great way to make sure everyone is on the same page and understands the environment in which they aim to operate.

2. Spotting barriers & opportunities:

Mapping out an ecosystem including all the different types of relationships between stakeholders is a great way to look at any proposed solution from a system thinking perspective identifying unseen opportunities and proactively identifying potential barriers.

3. Understanding patient/HCP perspective:

Developing patient- and/or HCP-centric solutions. Putting them at the center of an ecosystem map clarifies all the different stakeholders they need to deal with and more often than not it will help you define a simpler solution that takes away an interaction instead of adding an additional one.