Energy, innovation, commitment – creative tips for the pandemic era from Sangeeta Juneja, Founder, Gallery Art

The outstanding Gallery Artchill is located in the West Wing of the Amber Fort, one of Jaipur’s most popular tourist attractions (see our earlier coverage here). The gallery also has a branch in the city called Juneja Gallery; both galleries host a wide range of paintings, sculptures, and contemporary art.

The galleries were founded by Sangeeta Juneja in 1994, and have participated in festivals like the annual India Art Fair (see YourStory’s five-part coverage of the 2020 edition here). With permission from Gallery Artchill, PhotoSparks has reproduced images of some of its artworks in this photo essay.

Art and photography have an even more important role to play in this day and age as humanity battles the coronavirus pandemic. See our special compilation of 30 inspiring quotes on the power of art in the pandemic era.

“Photographic works on such a large struggling population can create awareness and contribute to helping the people. Artists depending on art for livelihood also get respite and can be providers,” she adds.

Despite setbacks to visitor traffic due to the lockdowns, the gallery is leveraging the online medium for national and international ecommerce sales. The gallery’s extensive collection is promoted online via its website and social media. Gallery Artchill’s virtual presence is designed by Crystaltech e-Solutions.

Sangeeta is proud of the audience and customer feedback she receives. “Replies to our marketing emails have been overwhelming. Many buyers have sent photographs of their homes with our art displayed proudly,” she says. The visitors and buyers fondly remember their trip to Jaipur and the art gallery.

Sangeeta Juneja

Going through the lockdown was a tough patch. “There was sickness and death all over the world, and we were confined at home. We did not feel like cooking anything special, and we helped out others as soon as the lockdown lifted,” Sangeeta recalls.

The gallery is now open for the public, but with proper precautions for staff and visitors such as safe distancing. “We can maintain the space of a few metres between guests as we have huge exhibition halls. Some clients come to check an artwork physically, while others make selections on the basis of online images alone,” Sangeeta observes.

“We get good sales from the virtual medium. Marketing online from home is the way to go these days,” she explains. Most international buyers are from the US, Europe, and the UAE.

She also offers tips for artists in their long journey ahead. Many artists have started teaching online to sustain themselves, and can reach audiences around the world.

Now, what have you done today to pause in your busy schedule and find new ways of strengthening your commitment to your creative side?

See also the YourStory pocketbook ‘Proverbs and Quotes for Entrepreneurs: A World of Inspiration for Startups,’ accessible as apps for Apple and Android devices.