Experiments & pivots that kept Emirates Airlines alive in COVID times – Board of Innovation

For those who miss air travel, there are plenty of substitutes available. Some are betting on VR tourism, but I don’t see this to have mainstream potential anytime soon.However, the rising success of the latest Microsoft Flight Simulator could be an indicator that this market could be bigger than I originally anticipated. 

Some people even miss . Several brands are shipping their meals to people’s houses to at least partially recreate that experience at home. (Friendly in-flight catering service not included.)

Recently, the most notable mini-airline experience for purchase must have been offered by Eva Air. For fathers day they . Their branded Hello Kitty plane took off from Taipei, only to land several hours later in Taipei. During this short sightseeing tour, a Michelin-rated meal was served. Strangely enough, plenty of passengers showed interest, so a second flight is already in the works.

While these show experiments in the margin, the challenge for many airlines is about surviving the next year or two.