Figure Introduces “Blockchain,” a Straight-Talking, but Charming Mascot to Demystify Technology Innovation – BTCNN
Blockchain Stars in Nationwide Ad Campaign that Touts Figure’s Speed, and the Efficiency and Cost Savings.
SAN FRANCISCO–(BUSINESS WIRE)–Figure Technologies, Inc. (Figure™), a leader in transforming financial services through the power of blockchain technology, today unveiled in a national ad campaign its new mascot “Blockchain,” a puppet living in the real world and working to educate consumers on how fast and convenient Figure is to apply and close their loan and how the power of blockchain makes the post-loan process more efficient, secure and less costly.
“Rather than ignore the challenge of educating consumers about blockchain technology, we chose to embrace it,” said Brad Simmons, CMO of Figure. “We saw an opportunity to own the demystification of blockchain by creating a relatable and helpful character named Blockchain who will work to bridge the knowledge gap and break down the benefits of blockchain technology in easily digestible terms.”
In this new ad campaign, Blockchain is a puppet living in the real world. He appears inside brick and mortar bank lobbies to inform consumers that the technology Figure has pioneered offers a new and better way to get the loans they need. Figure’s loan system makes their process so much faster and efficient than other lenders. In addition their proprietary blockchain technology makes post-loan transactions more efficient and less costly.
The campaign was created and produced by Portland, Oregon based Undnyable and will air across broadcast and digital mediums nationwide in 30 second spots and a longer form Digital Film.
“Most people have either heard of blockchain and confuse it with something volatile and potentially scary, or they’ve never heard of it at all, which can be equally frightening,” said Justin Hooper, co-founder and Chief Creative Officer of Undnyable. “Very few folks really understand what blockchain’s capabilities are, which became an important opportunity for us.”
In the TV spots, Blockchain reminds people how much faster Figure can get their mortgage refinance, home equity line and student loan refinance completed. In the longer form film, entitled “Meet Blockchain,” Blockchain, along with a few other puppet friends, separates blockchain technology from the scary rumors surrounding cryptocurrency and breaks down how Figure uses blockchain technology to make the post origination loan process faster and easier than the way things are traditionally done.
Blockchain helps Figure improve financial transactions behind the scenes to make them more efficient and less costly – which in turn, can save customers/members money. Paired with unprecedented speed and ease of the application and funding process, Figure is leading financial solutions for the future.
To view the campaign, visit figure.com/blockchain. For more on Figure, visit figure.com. For more on Undnyable, visit www.undnyable.com/.
About Figure
Figure Technologies is transforming the lending experience for consumers. Figure can take loans from application to funding in days, not the weeks-long process offered by banks. Their products eliminate time consuming physical property appraisals and inspections, requires zero paperwork and offers five star customer service. Currently Figure offers HELOC, Mortgage Refinancing and Student Loan Refinancing and plans to continuously expand its portfolio of loan products. Figure processes all of its loans through Provenance, the company’s proprietary blockchain platform that will soon also process loans for leading financial companies around the world. The company was founded by serial technology entrepreneur Mike Cagney, who also founded SoFi and built the company into a multi-billion dollar business under his leadership as CEO.
About Undnyable
Founded by long time Agency veteran Justin Hooper, Undnyable serves as an outsourced in-house marketing department for clients of all sizes. Their success model is efficiency and effectiveness through high-impact creativity, shedding the costs and layers of more traditional agencies. They’ve worked inside brands, inside agencies and production companies across all creative and production roles. Their capabilities include navigating relationships with existing AOR and brand partners, bolstering and training currently existing creative and marketing teams, and, as in the case with Figure, creating and producing fully integrated campaigns from start to finish. For more information visit: www.undnyable.com.
CAMPAIGN CREDITS
Titles: “Ramen”, “Waiting” & “Meet Blockchain”
Chief Executive Officer: Mike Cagney
Chief Marketing Officer: Brad Simmons
Director of Integrated Marketing: Katharine Wallace
Head of Design: Ricky Navarro
Associate Creative Director: Harry Yu
Chief Creative Officer/Founder: Justin Hooper
Executive Producer: Melissa Hooper
Executive Creative Director: Mark Maziarz
Production Consultant: Colleen Miller
Production Company: Nimble Content
Executive Producer: Michael Corbiere
Director: Brad Hasse
Director of Photography: Phil Lanyon
Line Producer: Andre Fitsialos
Puppet Build: Viva La Puppet
Puppetry: Michele Zamora & Mat Farias
Editorial: Lucky Day, Portland
Executive Producers: Chris Vanderloo, Edward Gouttierre
Editor: Corky Devault
Asst Editor: Ivana Bosek
VFX: Adam Gill, Nathaniel Akin
Telecine/Grading: George Costakis, Pinata
Audio Mix & Sound Design: Digital One