Fostering collaboration and creativity in Custom Flavors’ new Innovation Center | Food Dive
Custom Flavors unveils its completed Innovation Center, delivering an unprecedented level of uniquely tailored flavor creation and application development.
Custom Flavors, a leading flavor company, is thrilled to announce the full opening of its cutting-edge Innovation Center. The facility is designed to foster creativity, collaboration, and a rapid response to the ever-changing needs of the market. The Innovation Center soft-opened in 2021, but now, as pandemic restrictions have eased and the supply chain is restoring, the company is excited to invite the industry to discover its revolutionary capabilities.
The Innovation Center expands the company’s reach in research and development, with a state-of-the-art applications lab and advanced analytical equipment, making it the ultimate hub for flavor innovation. This expansion has enabled Custom Flavors to accelerate the creation of new flavors and finished product prototypes, meeting the fast-paced demands of the food and beverage industry. Custom Flavors’ Applications Lab unites clients and the company’s expert team to customize the perfect flavor system for any finished food or beverage application. Utilizing the new resources of the Innovation Center, the Custom Flavors team has developed an impressive portfolio of finished products, such as gummies, chocolates, protein powders, vitamin and supplement blends, functional beverages, and more, showcasing Custom Flavors’ unique sweet, decadent, and true-to-fruit flavors.
In line with Custom Flavors’ commitment to sustainability, the company has installed solar panels on both the Innovation Center and the Corporate Office. This initiative supports their goal of achieving 50% renewable energy usage by 2025 and 100% by 2030, solidifying their dedication to a greener future.
“With our Innovation Center fully open, we can now offer an unparalleled level of support and collaboration to our clients, ensuring their projects are met with the utmost creativity and efficiency,” said Jasmin Masri, Custom Flavors’ Technical Sales and Marketing Coordinator. “We are particularly proud of our expanded capabilities in the functional, nutritional, and sports nutrition categories, allowing us to provide clients with a comprehensive range of innovative products and solutions.”
The company is excited to introduce its expanded trade show booth and giveaways for 2023, including finished product sampler brochures that highlight a variety of flavors and formulations for powdered beverage and gummy applications. These formulas were developed in-house and will be happily shared with customers looking to get started or improve in the space. Attendees at IFT FIRST will have the opportunity to experience and taste a variety of Custom Flavors’ innovative prototypes first-hand. Trade show samples will feature various gummies (pectin-based, vitamin, and sugar-free varieties), protein powders, powder supplements, chocolates, and nutrition bars, highlighting Custom Flavors’ expertise in creating tailor-made solutions for a diverse range of applications.
To learn more about Custom Flavors and the Innovation Center, or to schedule an in-person visit, please contact them here.
About Custom Flavors
Custom Flavors is a forward-thinking flavor company dedicated to providing exceptional service and high-quality products to clients in the food and beverage industry. With a mindset of continuous improvement, the Innovation Center allows Custom Flavors to deliver innovative and tailor-made solutions for multiple applications including functional, organic, and natural products.