From Top Rating TV To The Boardroom: Lego’s March On Innovation – B&T

Posted on May 20, 2019 by Design in Design Innovation | 0 Comments

Lego Serious Play (LSP) – it even has a registered trademark – was created by The Lego Group as a facilitation model to foster creative thinking, strategic planning, drive innovation and aid user experience design, by using imaginary scenarios and three-dimensional Lego constructions.

Based on sound scientific principles, research has consistently shown that this type of hands on, interactive learning, can provide a more meaningful understanding of the world around us. Humans naturally like to get involved in tactile unplugged projects and Lego allows everyone to express themselves freely while encouraging creativity and inclusion.

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