Growing partner opportunity with Azure innovation
At Microsoft Ignite, we are sharing a wealth of new products and business news, across Microsoft’s unique technology stack—spanning on-premises, client, server, and cloud. For Microsoft Azure, we have always believed in building products and programs that help our customers invent with purpose. Our announcements reinforce this belief and deliver on our promises of helping customers be future ready, build on their terms, operate hybrid seamlessly, and do all this with an uncompromising foundation of trust.
To see a full list and details of these Azure announcements, please visit the Microsoft Ignite webpage here.
These announcements also unlock tremendous opportunities for you, our partners, to acquire new customers and grow Azure projects within your existing customer base. In this blog, we want to dig deeper in two key announcements, highlight the respective opportunities, resources, and how to take action.
Grow your business with Azure services that now run anywhere with new hybrid capabilities
At Microsoft Ignite, we take a leap forward in enabling customers to move from just hybrid cloud to truly deliver innovation anywhere with Azure.
- To give customers the benefits of cloud innovation, including always up-to-date data capabilities, we’re delivering the ability for customers to run Azure data services anywhere.
- Millions of Azure resources are organized, governed, and secured daily by customers using Azure management. Azure Arc extends these Azure management capabilities to Linux and Windows servers, as well as Kubernetes clusters on any infrastructure across datacenter, multi-cloud, and edge.
- We are also expanding our Azure Stack Hub portfolio to offer our customers even more flexibility with the addition of Azure Stack Edge. Azure Stack Edge, previously Azure Data Box Edge, is a managed AI-enabled edge appliance that brings compute, storage, and intelligence to any edge.
As an Azure partner, Azure Arc now enables you to manage a customer’s infrastructure through one consistent and unified set of tools across on-premises, multi-cloud, and at the edge. You can also implement cloud security across a customer’s environment with centralized role-based access control, security policies, and advanced threat protection.
With Azure Lighthouse, you now have the ability to consistently manage a customer’s Azure environment, and on-premises resources available via Azure Arc, from a single control plane, applying automation at scale.
Expand your analytics practice with Azure Synapse Analytics
We also announced Azure Synapse Analytics, a limitless analytics service, that brings together enterprise data warehousing and big data analytics. Simply put, Azure Synapse Analytics is the next evolution of Azure SQL Data Warehouse, delivering limitless scale, powerful insights, unified experience, and unmatched security. We have taken our industry leading data warehouse to a whole new level of performance and capabilities. Businesses can continue running their existing data warehouse workloads in production today with Azure Synapse Analytics, and will automatically benefit from the new capabilities which are in preview.
If you are a data partner, Azure Synapse Analytics opens up new opportunities to help new and existing customers get more out of their business data. Through the unified experience and unmatched security, you can address the needs of everybody, from those of data engineers managing pipelines to the needs of business analysts trying to securely access datasets. If your practice helps customers garner insights for their business, Azure Synapse Analytics enables quick business insights and machine learning, reducing the time to get the insights for the customer. All this at limitless scale to grow with the needs of your customers. And for any independent software vendor (ISV) apps that worked with Azure SQL Data Warehouse, they will keep working with Azure Synapse Analytics.
We also assembled a curated set of resources for you to learn more about these new capabilities and respond to your customers’ needs. These resources are located on our partners page.
Azure. Invent with purpose.