How to Implement Your Own Innovation Process? Communication is Key

The innovation book Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival hammers the point home that innovation is the key to your company’s survival—in other words, “innovate or die.” The recently published Robert’s Rules of Innovation II: The Art of Implementation teaches readers how to implement an organized work culture of innovation in their organization. This process is critical to innovation in business success as mastery of the art of implementation is necessary to ensure that your innovation process and program clicks on all cylinders, all the time.

Sure, having a brilliant idea for a new product or service coupled with the top talent and resources may give you a rocket-propelled push at the starting line for the innovation process. However, unless your organization has a culture of innovation in place, progress on the innovation front will most likely be stymied. Think of a culture of innovation as the rocket fuel that drives innovation implementation forward. Keeping with the same analogy, remember that when a rocket runs out of fuel, there is no more thrust force and with gravity still acting on the rocket it will fall back to earth.

To create a culture of innovation ripe for propelling the innovation process and program, clear and consistent communication is key. The following is a high-level summary of the communication strategies and tips discussed in Robert’s Rules of Innovation and Robert’s Rules of Innovation II:

For more “from the trenches” personal insights and practical guidelines about creating, nurturing, profiting from, and sustaining a new product development process and innovation program as well as implementing an organized work culture of innovation, check out the innovation books Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival and Robert’s Rules of Innovation II: The Art of Implementation.