How VR is revolutionizing digital marketing | Articles | Big Data – Innovation Enterprise
There are relatively few true innovations in
advertising, and while experts constantly strive to develop something new to
engage their audience, it appears that next big step has delivered itself from
outside the marketing world. Virtual reality (VR) technology has been a
steadily growing rumble in the tech community over the past few years and is projected
to reach a market value of $192.7bn in 2022, according to Statista. While the
general populous have found themselves caught in the hype, businesses have
found an excellent opportunity in the fervent anticipation.
But what does this mean for marketing, and how can
businesses utilize this new software-based trend to
promote their brands in the digital age?
We believe we have an answer.
Virtual
versatility
As many businesses are slowly coming to realize, the
concept of VR is quite a bit more fluid that many would initially assume, and
this is a very beneficial piece of knowledge for those hoping to unlock its
marketing potential.
Brands such as Ikea have utilized
augmented reality (AR), allowing customers to see products inside their home
prior to purchase, with the convenience of simply holding up their smartphone
or tablet.
While this is a nifty piece of software for its
pre-established customers, the advertising value of this application has been a
resounding success. Gaining the Ikea app over
8.5 million downloads, and revitalizing
interest in their brand as a whole, this step into VR development has been the
impetus for a multitude of other companies following its engaging example.
A
new frontier
When it comes to marketing in the digital age,
antiquation is a more pressing concern than ever before. As the turnover of
user interest in promotion rapidly increases, brands are feeling the pressure
to come up with innovative solutions to this growing concern. While advertising
specialists have always needed to find ways around the hurdles of customer
engagement, the proliferation of the internet in daily life has given the
average person a keen, disdainful eye for sales tactics.
Luckily, VR has a trump card that is rarely seen in
this age of online marketing:
It
is new.
The simple fact that consumers are excited about
this form of technology creates a world of possibilities for those willing to
dip their toe into the field. With the added benefit of overwhelming media
coverage, consumers are actively excited to experience VR in all of its forms,
giving these businesses that utilize it an actively engaged audience.
Creatively
captivating
The main purpose of marketing is to engage your
audience in a way that makes them interested in your service or product, so the
ability to fully immerse them in your offerings is an incredibly valuable
asset. VR is its own singular experience, ushering out the distractions and
detriments that can often plague other forms of marketing media, and ensuring
that the experience that your company is providing stays front and center in
the minds of those that are part of it.
The
memorable manipulation of the mind
It likely won’t come as a surprise to learn that the
human brain is quite well-equipped for reacting to locations, and as VR works
by deceiving the mind into a sense of immersion, the theory is the same. What
does this mean for your marketing strategies? It means that your customers are
significantly more likely to retain the information that is offered to them,
far more than other forms of marketing.
There is a lot to look forward to in the next few
years, and as virtual technologies continue to progress and change, we are sure
to see some fantastic
innovations coming our way. Only time will
tell how the world of digital marketing will grow with this software, but
whatever happens, it is certainly going to be a wild ride.