Hypersonix Exec Likens AI Innovation for Enterprises to iPhone Mobile Revolution

For the better part of a year, I have been working at one of the most innovative and fast-growing consumer commerce startups to emerge out of California’s Silicon Valley called Hypersonix. After working for much of my career around retail and supply chain innovation, I have enjoyed introducing Hypersonix as a new category of software to many companies in the retail, restaurant, ecommerce, and hospitality industries.  It’s a lot of fun because Hypersonix seeks to disrupt the advanced analytics landscape with a truly unique approach to solving age-old problems with fresh thinking.

As background, Hypersonix has built from the ground up, an Artificial Intelligence (AI) based, next-generation, data-driven decisioning platform specifically for B2C companies. The company is at the forefront of helping its clients tear down long-standing data and people silos.  It is also helping decision-makers across the enterprise make faster and better decisions based on auto-generated (autonomous) data-driven insights.  These decision-makers, who are mostly non-technical businesspeople, can engage freely in a democratized way without having a dependency on data analysts or the information technology organization. Who wouldn’t be interested in that, right?

Well, under the covers, there is a lot more to what we do that makes our solution even more relevant for future looking B2C enterprises.  Frankly, we sometimes struggle to explain and differentiate our capabilities, especially in this noisy-market, with so many other software solution providers vying for mindshare and wallet-share.   

One of my colleagues remarked in an internal meeting that Hypersonix and AI in general, offers the same transformational potential as the Apple iPhone has over the past dozen or so years.  His rationale for this comparison really connected with me, maybe because I have been a long-time iPhone aficionado. As we internally discussed it more, I concluded that AI really does offer transformational similarities to the “iPhone” and the platform has the potential to fundamentally change Enterprise decision making forever. I will make that case here.

Do you remember what life was like before the iPhone was announced in 2007?

Here is my experience…

Before I purchased my first iPhone, I was “living large” with a series of successive Blackberry devices in a row. Every time Research-In-Motion, the manufacturer of the Blackberry, came out with a new model, I had to have it, and I needed it before anyone else. Imagine such a powerful device that was a phone, but I could also read my email in text form and manage my calendar at any place or time. The Blackberry was truly a magical device because it allowed me to combine and replace what I was doing on my Motorola RAZR flip phone and my “Palm Pilot” Personal Digital Assistant.

Before I got my first iPhone, I listened to my music on a Sony Walkman. Ultimately, I transitioned to Apple’s iPod. I took high-quality pictures on my Pentax camera. I carried a Motorola pager in case someone wanted to text me urgently. I rented movies on VHS, and then DVDs, and I watched them on an actual television. At the time, the epicenter of my technology arsenal was my beloved IBM ThinkPad Laptop, where I could print off directions to get someplace without getting lost. The printed maps gave way to using a Garmin GPS system, yet another device.

The genius of the iPhone was that it became more than just a phone. It replaced my mobile phone, my landline phone, my PDA, my camera, my music devices, my video devices, my thermometer, my GPS, and even my credit card. I admit to still depending on the latest ThinkPad! Besides my laptop, Apple has “stitched together” virtually all aspects of my life into a ridiculously-simple-to-use device. In fact, the iPhone’s user experience is so seamless that I rarely ever need assistance, no matter what I want to accomplish. If I actually do ever need help, Apple has been kind enough to give me access to my own personal digital assistant named Siri.

If all of that weren’t enough, my iPhone is connected to hundreds, if not thousands of useful applications on the App Store, to help me accomplish a variety of other things, including managing my exercise and diet. I can manage the maintenance and performance of my automobiles, open/close my garage doors, and manage home devices including locks and lights. I can connect to all of my social channels like Facebook, LinkedIn, and Twitter. And, I can shop for groceries, apparel, and even order food online.

The iPhone has become the new epicenter of my life. I couldn’t imagine doing things the old way ever again.

Why is Hypersonix AI Innovation Impactful Like Apple iPhone for Your Enterprise?

Hypersonix has the potential to be as transformative to enterprises as the iPhone has been in our personal lives. Here are four AI innovation examples that are a key part of the Hypersonix platform that confirms the analogy.

Autonomous Intelligence Apps are designed to solve a variety of very specific business problems.

The point here is that through the Hypersonix app store, your business can leverage our out-of-the-box capabilities and third-party capabilities to create a fully integrated data-driven decision-making platform. This is truly a unique approach to synthesize analytics with AI Innovation, versus the fragmented approach that most enterprises struggle within today’s environment. 

One of the clear advantages that Apple has leveraged with its iPhone platform is that it is a fully integrated platform where all key aspects of the platform are provided by or at least curated by a single vendor. Hypersonix offers a very Apple-like approach because it has uniquely combined four core ingredients:

All of this is assembled and managed by a single organization on a single platform specifically focused on the unique needs of retailers and restaurants.

With Hypersonix, B2C enterprises will make fewer instinctual decisions and fewer costly bad or late decisions. Instead, empowered by Hypersonix’s AI Innovation, users will make faster, better decisions that result in meaningful financial benefits. This unique Hypersonix approach allows enterprises to have one version of the truth across the organization provided by a single “one-throat to choke” solution provider. Older, legacy decisioning platforms and best of breed, niche solutions can be retired resulting in significant costs savings and a simpler decisioning infrastructure.

At Hypersonix, We Are Re-Inventing Decision Making Forever

Hypersonix, a venture-backed San Jose, California-based company that offers an autonomous cloud-based, AI-powered analytics solution enables decision-makers to aggregate and analyze disparate data sources and derive actionable insights, simply and quickly, without needing to depend on IT or analysts being involved. Serving Consumer Commerce industries like Retailers, Restaurants, Hospitality, eCommerce, and CPG Brands, Hypersonix helps clients drive profitable revenue growth, save money, and deliver exceptional customer experiences.

Harnessing the power of AI innovations like machine learning and natural language processing, Hypersonix offers its customers an exceptionally simple and fast “Google-like” text and voice search experience for their business augmented by “Jarvix” – an embedded Intelligent Decision Agent. The company offers a full suite of descriptive, diagnostic, predictive, and prescriptive analytics designed to help its customers understand what is happening, why is it happening, and what can they do about it!

Want to Learn More? Request a personalized demo of Hypersonix AI-Powered Analytics Platform today. Or, meet Hypersonix in 90 seconds!

✎ by Todd P. Michaud, President & Chief Customer Officer at Hypersonix, Inc.