Independent retailer recognised in small business awards for innovation during lockdown

An independent retailer in Sudbury, which found innovative ways to trade and support other small businesses during the coronavirus pandemic, has received national recognition.

Duck in Boots was named one of just 24 winners from almost 900 nominations in the Lloyds Bank Small Business of 2020 Awards.

Originally opening in 2017, the business relocated to larger premises in Gaol Lane in August, simultaneously launching two pods, which serve as flexible units for independent traders and community groups to rent out.

Following the second lockdown in November, owner Sarah Underhay then set up virtual markets online, enabling traders to engage with customers and show off their goods via video chat.

“My background is as an artist, but I started Duck in Boots because I couldn’t find any local outlets for my work,” she said.

“Lockdown meant we had to change the way we do things quickly, and we’re continuing to improve and expand on the online opportunities we can offer our suppliers, many of whom need to be able to work flexibly.

“When lockdown ends, the duck pods are a really accessible opportunity for people who might have the ambition to open their own shop to trade or test their brand in their own space. I’d like to open more pods around the country, starting in East Anglia.”

The award sees Duck in Boots, which currently sells products from more than 50 suppliers, receive £10,000 worth of social media support and advertising, plus a business mentoring session to help develop its growth plans.

Gareth Oakley, managing director of business banking at Lloyds, added: “Duck in Boots supports a whole ecosystem of businesses, and Sarah has given them a way to build their presence and trade online.

“In a really difficult environment, she’s made the most of the opportunities technology can offer to connect with people and do business. It’s a business with great potential and creativity, and this award is well deserved.”