Innovation Insights: The Business Growth Blog | online marketing

Digital business has evolved rapidly over the last decade. From the early days of companies establishing websites as their digital storefronts to entire departments focused on building and maintaining online communities, digital continues to change and evolve as a core business function. In particular, the new digital business landscape has forced sales teams to evolve to stay in tune with a rapidly changing sales environment.

Before joining Wendt Partners, I co-founded an education travel company offering university students, faculty, and young professionals full-immersion programs in rural Africa and South America. My experience working with this young company enabled me to gain insights into what it really takes to grow a business, focusing on marketing strategies and action plans that result in growth.