Innovation leads the Lowe’s List | HBS Dealer

Posted on May 14, 2021 by Design in Design Innovation | 0 Comments

Spanning top appliances, cleaning products, tools, lighting, décor and more, the list inspires customers to reimagine the possibility of every home.

Featured products will be badged in-store and highlighted online as products that solve human problems in the home and on the job, make life easier and enable customers to turn their home improvement dreams into reality.

“With more than 100 years of experience in home improvement, Lowe’s knows what true innovation looks like, and we can tell you that it’s more than just gadgets” said Bill Boltz, Lowe’s executive vice president of merchandising. “Our team is focused on making it easier than ever for customers to find the best of the best. The products they’ll find on The Lowe’s List for Innovation have been put through the paces by our expert merchant teams to ensure they meet customers’ needs, enabling them to spend less time researching and more time realizing their home’s full potential.”

Boltz give a good deal of the credit for the list to Marissa Thalberg, executive vice president, chief brand and marketing officer at Lowe’s, along with her team. While Lowe’s has been devising a strategy to place it’s most innovative products in the spotlight, Lowe’s marketing team chose the list as the right format.

“New sells, innovation sells. That’ what drives this list,” Boltz told HBSDealer.

The first edition of The Lowe’s List includes four hero products from Samsung, Whirlpool, HGTV Home by Sherwin Williams, and FLEX Power Tools, representing some of the most disruptive innovation in the industry:

Looking ahead, Boltz said he hopes that the list sparks competition among Lowe’s vendor partners who want to make the next Lowe’s List.

The Lowe’s List is also part of the retailer’s Total Home strategy that looks to consolidate sales in a highly fragmented and competitive market. Last week, Lowe’s launched its House of Curators series. The program focuses on expressing style personal style in the home at a value price through products available at Lowe’s.