INTERVIEW: Kannywood must leverage on technology, innovation to remain relevant – Hamisu

Associated News

Among Kannywood’s most looked for after cameramen, Musa Hamisu, states innovation captured the Hausa film industry unprepared even prior to piracy intensified the havoc on the industry.

Hamisu is a lead cameraman with Arewa 24, who has actually worked as lead cameraman in films like Matarka Matata and lots of others. He has likewise worked as a studio and location cameraman with Newage Network, AIT and Arewa 24 to name a few personal engagements. He spoke on Sunday on developments in Kannywood in this interview with PREMIUM TIMES’ Lere Mohammed.

PT: You said Kannywood was not prepared for the technology that has altered entertainment. What do you imply by technology in this context?

Hamisu: I am likewise a gamer in the Kannywood industry and I have participated effectively in producing great movies. I am a cameraman but I know how the market lacks in production equipment.

PT: But Kannywood has actually produced good films that look a bit sophisticated …

Hamisu: Yes, but you can really count the movies that have this sophistication. Just a couple of producers in the industry comprehend that and pursue quality.

PT: What do you imply by quality?

Hamisu: I mean they have the ability to utilize excellent and advanced cameras, the latest cam, so that their motion pictures can contend even outside Nigeria. The couple of ones that have made an effect are from the huge producers. In some cases we need to hurry movies because the exact same cam has actually been booked for another production.

Another thing is the technical know-how. In this time, a number of the gamers did not get the needed training for movie production. They barely learn on place and the next thing you hear is ‘I am a manufacturer’, ‘I am a Director or a cameraman’. It has truly exceeded that now. You have to also seek understanding, find out about what is brand-new and enhance yourself.PT: As a cameraman

, what do you believe Kannywood should enhance on to make the industry recover? Hamisu: I believe no matter how excellent is your script

, the camera work can eliminate the story. And the post-production aspect. Training is the method out. Gamers must opt for training, comprehend what remains in vogue in the international film market and strive to get there. Only with that can the industry make a larger effect. Another thing is we need to take a look at business beyond just making movies to sell and make cash locally. We need to make movies that target global audience and produce them to that requirement. PT: How do you precisely suggest? Hamisu: We just consider making films for our regional audience and our neighbouring nations, make earnings and that’s all

. It is all about the fast money that we get. If an Indian movie made in India will challenge American films in Box Office and win awards, why can’t we do it too? All we require to do is to change our orientation and think beyond just local shooting. PT: As you earlier explained, films do not offer anymore on DVDs, you can encounter just a couple of now in the market. Don’t you think that is anotherhuge challenge for the revival of the Kannywood industry?Hamisu: If you go round now and count homes, you will discover that out of 50 houses, just like 2 percent uses DVD to see movies. Everyone has a cable satellite and this channels only reveal films that are well

produced in terms of quality and material. Let me tell you some transmitters will reject low-grade films immediately. This is a big problem for even marketers of Kannywood films. It is the change that has come and it has actually pertained to stay. PT: So what is the way forward?Hamisu: One, think beyond simply regional audiences. Produce films that are of basic and movies that can compete beyond Nigeria, much like Nollywood movies. 2, training and retraining of industry gamers– cameramen, editors, manufacturers and directors– to adhere with international standards.And lastly, we need to believe less of the little cash we can get here, let us desire contend with worldwide film gamers. Bahubali did it, Slumdog Millionaire also did it. We can do it but we need to agree and conform with reality, innovation and advancement. PT: Thank you Mr Hamisu. Any other thing you have to state? Hamisu: I want to thank PREMIUM TIMES for the constant reportage of this

market.