Jaguar Land Rover unveils Open Innovation strategy & dedicated innovation hub | Telematics News
Jaguar Land Rover has announced a new strategy through which it intends
to collaborate with start-ups, scale-ups, and other firms to broaden its
offering of vehicle technologies. The OEM’s Open Innovation strategy ultimately
aims to find and integrate new, interesting technologies developed by companies
around the world into its future vehicles. Among the technology areas Jaguar
Land Rover is looking to explore through the strategy are electrification,
connectivity, digital service offerings, and the metaverse.
In supporting the strategy, the OEM announced that it will develop a
dedicated innovation hub in the UK – inviting start-ups around the country to share
their latest future mobility innovations. While a precise location or timeline
for the new facility has not yet been advised, it will be located near the
company’s headquarters in Coventry, England. The hub has been established with
Plug and Play, a corporate innovation platform and investor that Jaguar Land
Rover is a founding partner of. The strategy will similarly support new partnerships
with Cubo Itau and Firjan, both of which will work with Jaguar Land Rover to support
operations in Latin America.
Based in São Paulo, Brazil, Cubo Itau hosts start-ups from the country’s
fintech, agribusiness, healthcare, and retail sectors. Jaguar Land Rover will
support the introduction and continued progress of the technology institution’s
Smart Mobility Hub, which will work to foster and provide new automotive innovations.
A private entity representing more than 10,000 firms across Rio de Janeiro’s industrial
and business sectors, Firjan will work similarly to connect start-ups in Brazil
developing advanced manufacturing process with Jaguar Land Rover. Likewise, it
will provide these companies with access to advanced laboratories to conduct
research and development programs.
The Open Innovation strategy falls under Jaguar
Land Rover’s wider Reimagine strategy, through which it aims to electrify both
the Jaguar and Land Rover brands before 2030. At the same time, Open Innovation
will work further to support the strategy’s secondary goal to help it achieve
net zero carbon emissions across its supply chain, products, and operations by
2039. Here, it will work to assist the OEM in identifying the digital services,
products, tools, and processes to facilitate net zero.
The announcement of Jaguar Land Rover’s new technology-focused strategy, and its accompanying innovation hub, follows a series of new collaborations centered around vehicle technology. The most significant of these is with NVIDIA, through which it will jointly develop new ADAS functions and connectivity services on the NVIDIA Drive platform from 2025.